BACKING
SCOTLAND
ALL
THE
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SCOTLAND
ALL
THE
W AY
e verything rugby
Free personalisation on all RWC Free personalisation on all RWC
2019 Scotland replica shirts.2019 Scotland replica shirts.
WWW.RUGBYSTORE.CO.UKhen you picture the kind of place
where forward-thinking digital
ventures grow, you’re probably
more inclined to think of California than
the Scottish Borders. But that’s exactly
where rugbystore started out.
With over 40 years’ experience under
their collective scrum cap, rugbystore
were one of the first to identify and
embrace the inevitable move towards
online commerce. Their online store
launched way back in June 1999 and it’s
just celebrated its 20th birthday.
Official suppliers of leading rugby brands
including adidas, Canterbury, Gilbert
and Macron, they’re no stranger to the
game. Having started out with a network
of stores across the Borders they’ve now
transitioned to a fully online service. Their
staff live and breathe rugby - some with
family ties to professional players - so
they’re well-versed to serve equally
enthusiastic fans and players.
SCRUM caught up with Ben Thomas,
Managing Director at rugbystore, to find
out more about their story and ties to the
game. “There is a bit of a rugby theme, to
say the least - we’ve got the daughters of
a former British and Irish Lion working with
us, and referee Ruairidh Campbell works
here at the moment as well,” he tells us.
Joining the company 18 months ago, Ben
is naturally excited about the upcoming
World Cup, not to mention delighted to
see the Scotland kit outsell all others:
“We’ve got a huge range of official Rugby
World Cup merchandise on offer; kits,
t-shirts, balls and accessories - it’s a one
stop shop for getting behind Scotland
in this tournament. Other nations are of
course available!”
While the eyes of the rugby world are set
on the Land of the Rising Sun for now,
Ben was keen to stress they are also able
to offer a complete range of products for
players and clubs in the domestic season:
“We’re always keen to increase our ties
with clubs. At the moment we’re working
with Currie Chieftains, Boroughmuir and
Peebles, and are in discussions with many
others.”
“We’ve also introduced a club partnership
deal, where we provide a 10% discount
code that all their members can use on
every purchase they make from us. On top
of that we then put 5% of the value of the
purchases into a fund that the clubs can
then spend themselves at the end of the
season, on strips, balls, post protectors,
whatever they need”. Not only that but the
company offers a fantastic personalisation
service that includes pretty much any
piece of kit or merchandise! Oh, and if
that wasn’t enough, affiliated clubs get
the extra bonus of free personalisation
of names and numbers when they order
more than 10 rugby tops.So, whether you're looking for anything
from a gumshield to post protectors, new
boots to the latest replica kit from your
favourite club or national team... make
sure rugbystore is your first stop.For more information: 0800 2984 352
or rugbystore.co.ukW
rugbystore
(...the name says it all really)
10 • WWW.SCRUMMAGAZINE.COM • ISSUE 116 2019
FROM THE SIDELINES