Her World Singapore – September 2019

Therelationshipbetween

Rolexandexplorersgoes

wayback.Theformer

providesitswatchesfor

thelatter’sextraordinary

journeys,andthelatter

returnthefavourbyroad

testingtheperformance

ofitstimepiecessoitcan

developevenbetterones.

Thefirstexpedition

tobringtheSwisswatch

brandandtheNational

GeographicSocietytogether

wasthescalingofMount

EverestbySirEdmund

HillaryandTenzingNorgay

in1953,whichwasreported

inNationalGeographic

magazine.

Sincethen,ithasbeen

oneofRolex’smostenduring

alliances.Theirlatest

collaboration,afive-year

onecalledPerpetualPlanet

ExtremeExpeditions(anod

toRolex’sOysterPerpetual

watcheswhichhaveserved

asreliableinstrumentson

somanyexplorations),has

anewmission:tostand

behindscientists,explorers

andvisionarieswhoare

findingsolutionstoprotect

ouroceans,studyingthe

effectsofclimatechange,

andcreatingamore

sustainableworld.

PerpetualPlanet

ExtremeExpeditionsisone

ofthreeinitiativesunder

Rolex’sPerpetualPlanet

umbrella.Theothertwoare

Americanmarinebiologist

SylviaEarle’sMission

Bluetoprotecttheoceans,

andtheRolexAwardsfor

Enterprise,whichsupports

outstandingindividualswho

protecttheenvironment.

ThefirstofthePerpetual

PlanetExtremeExpeditions

(twomoreareintheworks)

wastoMountEverestearlier

thisyeartounderstandthe

impactofclimatechangeon

theHinduKushHimalayas,

amountainrangethatisa

criticalsourceofwaterfor

onebillionpeoplewholive

downstream.Information

anddatacollectedonthe

watersupplyanddemand

intheregionwillhelp

monitorthehealthof

thewatersystemand

informdecisionsto

protectit.–VW

Thefirst

Perpetual

Planet

Extreme

Expedition

wastoMount

Everest,led

byNational

Geographic

andTribhuvan

University.

Sincethe1930s,Rolex

haspartneredwith

explorerstotakeon

ourplanet’sextreme

conditions.Now,in

a partnershipwith

NationalGeographic,

theSwissbrand’snew

missionistosupport

savingtheearth.

How

Exploration

and

Sustainability

AreGoing

Handin

Hand

TOKNOW

F

Before

corporate

social

responsibility

wasa thing,

theRolex

Awardsfor

Enterprise

werelaunched

in1976.The

initiative

hassince

supported 140

peoplewho

havehelpedto

improvelives

andprotectthe

environment. PHOTO

OF

MOUNT

EVEREST

MARIUSZ

POTOCKI

PHOTOS

OF

ROLEX

AWARDS

FOR

ENTERPRISE

&

ROLEX

OYSTER

PERPETUAL

WATCHES

ADS

ROLEX

A 1953Rolexad

celebratingthe

performanceof

theRolexOyster

Perpetual

watchesduring

theBritishEverest

expedition.

42 HERWORLDSEPT 2019