STORY | CHRIS DAGENAIST
here is An inescApAble pArA dox At plAy in the notion
of craft production. It is like the beloved local indie band that creates a hit single
and then ends up filling stadiums on the next tour. “Sellouts!” we cry, too cool to
support them now that they are popular. “It used to be about the music, man.”
Make something cool, people like it. Too many people like it, your thing is not
cool anymore. It is a philosophical minefield that makes artisanship a tough gig.
It is against this paradox of popularity that Resurrection Spirits seeks to reignite or, using their
own vernacular, bring back from the dead, the art of character-driven, small-batch production.
Resurrection Spirits co-founder Brian Grant characterizes this movement as the second genera-
tion of craft distilling in B.C.
“There already was a craft distilling scene,” Grant says. “But as those earlier distilleries became
more popular they were either bought up by giant corporations or they changed their production
processes to be much less hands-on. They lost their identities.”REVIVING THE ART OF CHARACTER-
DRIVEN, SMALL BATCH PRODUCTIONRESURRECTION SPIRITS(^) >