64 | WINE ENTHUSIAST | OCTOBER 2019
4O under 4O I 2019
Morgan First, 35
Founder, Rosé Mansion • New York City
Rosé-tinted glasses
“Think pink” is more than just a cute phrase for
First—it’s a lifestyle and a business strategy.
Along with partner Tyler Balliet, a former 40
Under 40 honoree, she dreamed up the Rosé
Mansion concept in 2018, and, this year, it
doubled in size. The mansion is part science
museum focused on how and where rosé is made,
part wine bar, and perhaps most importantly,
100% fun and photogenic.