Unique Cars Australia – September 2019

(Ron) #1
14 TradeUniqueCars.com.au

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HAVINGtransformedthe
Jaguarwitha raftofaward-
winning sedans, sportscars
and introducing the first SUV’s
to wear the famous badge,
Jaguar’s Director of Design, Ian
Callum, is leaving after two
decades.
Before joining Jaguar in
1999, he worked for Ford
Australia then joined Tom
Walkinshaw’s TWR outfit.
There he worked on HSV
models including the VP 5000i.
At TWR he was responsible
for the Aston Martin DB7,
Vanquish and DB9.
At Jaguar Callum revived
the range with award-winning
designs. These include the
F-TYPE – Jaguar’s first two-
seater sports car since the
iconic E-type – the XE, XF and
XJ saloons, and the marque’s
first SUVs – F-PACE, E-PACE
and most recently the all-
electric I-PACE, which in April
was crowned 2019 World Car
of the Year, World Car Design of


theYearandWorldGreenCar.
IanCallumsaid“Ihavehad
an incredible career at Jaguar.
One of my biggest highlights
was creating XF because it
represented the beginning of
a new era moving Jaguar from
tradition to contemporary
design – it was a significant
turning point in our story.
Designing the F-TYPE was a
dream come true for me, and
I-PACE was an opportunity
to create something hugely
innovative that would really
challenge the perception of
Jaguar – and its success is
testament to just how far the
brand has come.
“I came into this role with a
mission to take Jaguar design
back to where it deserved
to be. It has taken 20 years,
but I believe I have achieved
what I set out to do. Given the
strength of both our products
and the design team I feel
that now is the right time to
move on, both personally and

professionally,andexplore
otherdesignprojects."
In 2005 Callum was awarded
the title of Royal Designer for
Industry from the Royal Society
for the encouragement of Arts,
Manufactures and Commerce
In 2014 he received the
Minerva Medal – the highest
accolade bestowed by the
Chartered Society of Designers.
Prof. Dr Ralf Speth, Jaguar
Land Rover CEO said: “The
contribution Ian Callum has
made to Jaguar’s industry-
leading design reputation
cannot be over-stated.
“Ian stands for the most
forward-thinking, rule-
breaking and emotive
approach to automotive
design. He has created a new
Jaguar design language – and
his passion for Jaguar has
seen the range completely
transformed during his 20
years in charge.
“Innovative, beautiful,
future-facing and true to our

JAGUAR DESIGNER DEPARTS


pioneering heritage, Jaguar’s
current and award-winning
cars are testament to Ian’s
dedication – you can see
his ‘signature’ in each and
every one. In my view, the
World Car Design of the Year
winning F-TYPE, F-PACE and
I-PACE – true game changers


  • are perhaps his greatest
    achievements. I believe they
    will be future icons.”


GLIDING ALONG the
streets of its home
city of Barcelona in
its global debut is the
fully-electric hyperlux
grand tourer Hispano
Suiza Carmen. Piloted
by Sergio Martinez
Campos, the brand’s
CEO and Lluc Martí,
Technical Director of
Carmen, the stunning
car cruised the streets
of the famous city
before heading out to
nearby coast roads.
Deliveries begin June
2020 and the final
price hasn’t been
announced.
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