Maxused
a “beauty
calibrator”to
determinehow
tocontoura
woman’sface.
RITA HAYWORTH
WhenMargaritaCansinobecame
RitaHayworth,Maxcameon board
tohelprefineherappearance.
“He usedelectrolysisto raiseher
hairline,”explainsKuperberg.The
painfulprocesstookthreeweeks
and resultedin theactress’defining
widow’speak.MaxalsodyedRita’s
hair a prettyauburn colorandused
makeuptricksto narrowher
noseandjawline.
LUCILLE BALL
LucybeganherHollywood
careeras a blonde!“Max
cr eatedhericonicredhair,”
saysKuperberg.“Shelooked
commonbefore,butMax
understoodthatwithredhair
shewouldbecomea different
character,a realstar!”The
makeupmasteralso
in ventedtheperfect
redsmudge-
resistantlipstick
forLucy.
Factor
HOWTHECOSMETICS
GI ANTCREATEDTHE
LOOKSOFSHOWBIZ’S
MOST GLAMOROUSSTARS
WOOD’S
OF MA KEUP
Nicholas II of Russia, Max used a com-
bination of visual tricks and science to
enhance women’s natural beauty. “He
invented contouring in 1920,” says
Clara Kuperberg, who co-wrote and
directed The Max Factor, a documen-
tary. “Back then, there was no plastic
surgery, no Botox or anything. But he
[used makeup] to make a face thinner
or to change it.”
Max also invented modern cosmet-
ics staples such as breathable foun-
dation, lip gloss and wand-applicator
mascara. “Everything we do today
started with Max,” says Kuperberg.
“He was a genius.” — Louise A. Barile,
reporting by Lindsay Hoffman
