Guns & Ammo – October 2019

64 G&A october 2019 |WHAT’S IN A NAME?

in the early to mid-2000s, Hornady continued to

produce more and more of their own cartridge cases

using the Hornady headstamp.

In 2009, the decision was made to have all car-

tridge cases, no matter the source, headstamped with

HORNADY. The 2009 decision marked the end of

the “Frontier” name, with the exception of Hornady’s

Cowboy Action loads. By early 2010, Hornady was

producing nearly all of their own cartridge cases. The

humble Frontier ammunition had grown into one of

the most successful brands on the market.

Frontier at the Present The saying that “all good

things must come to an end” is not necessarily true.

In 2018, Hornady brought back the Frontier name

in a big way. The brand was on firm footing in the

premium and niche segments of the ammo market,

and Hornady became known for innovative and high-

performance bullets and ammo, such as the new ELD

family. However, Hornady had virtually no presence

in the lower price-point segment; This was the domain of Federal,

Remington and Winchester, all of whom have high-volume, low-

cost ammunition lines. In 2016, Hornady made the decision to

compete in the Big Three’s price-point category and entered by

reintroducing its Frontier line of ammunition.

Hornady teamed up with Lake City Army Ammunition Plant

(LCAAP) to use its excess production capacity for production

of Hornady’s new line of Frontier-branded ammo. Loads were

offered in .223 Remington, 5.56 NATO and .300 Blackout. Today,

LCAAP’s production machinery is capable of producing millions

of cartridges per day, per machine. They load Hornady’s cartridge

Hornady’s Frontier cartridge board, circa 1972.

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