//One More Thing
What’s coming in
the next issue...
New Tech Reviewed
We take a look at the best new
technology on offer, including
these impressive AIWA Bluetooth
headphones
New Operating
Systems
We help you get to grips with the new
version of macOS, Catalina, as well as
iOS 13 and the brand new iPadOS.
Carry on
Programming...
...With another of our guides to coding in
Python on the Raspberry Pi Desktop. We give
you a few Raspberry Pi projects too.
Steve Jobs said...
“We at Apple had forgotten who we were. One way to
remember who you are is to remember who your heroes are.”
When Steve Jobs returned to Apple in 1997, one of the
first things he did was rebuild the company’s image.
He felt Apple was still an awesome brand, but had lost
its way. Hiring advertising executive and Apple fan Lee
Clow, he set to work on a new advertising campaign.
The result? Think Different. As Jobs’ biographer Walter
Issacson put it, “It was designed to celebrate not what
the computers could do, but what creative people could
do with the computers.”
A poster series followed featuring someone Jobs
considered a hero, along with text limited to the phrase
‘Think Different’, and lastly a small Apple logo. There
was no mention of the company’s products.
Featured faces included Amelia Earhart,
Joan Baez, Miles Davis, Frank Sinatra
and Orson Welles. The company
was becoming cool again.
Essential AppleUser
Magazine Issue #7 is on
sale 20th September