GQ South Africa – September 2019

Challenge

accepted

Abarinabillboard

• andaplatform
  formeaningful
  conversation?That’s
  theveryepitome
  ofinnovation

Theworld’smosT

awardedsinglemalT

whisky,glenfiddich,

disruptedtheJoburgskylinethis

year with the launchof the world’s

firsteverfunctionalbillboard

• a literalwhiskybarinthe
  sky– integratedintotheJoburg
  skyline.TheChallengersClub
  wasdesignedasa networking
  hubfora diverserangeofchange
  makers,andtogivethem
  a platformforrigorousround-
  tablediscussionscapturedin
  podcastformatanddistributed
  byMetroFM– allwhileenjoying
  gastronomy-inspiredGlenfiddich
  cocktails,andhostedbybrand
  ambassadorandman-about-
  townJezzTibini.If youmissed
  theJoburgleg,TheChallengers
  Clubis settotourthecountry,
  withstopsinDurbanandCape
  Townpoppinguplaterthisyear.

EssEntials Exposure

Photogra

Phy by

andPeo

Ple

See more at
36 / September 2019 gq.co.za