18 | The Grocer | 24 August 2019 Get the full story at thegrocer.co.uk
analysis the grocer 33
Ronan Hegarty
Asda is nearly a
tenner cheaper
than nearest rival
A
sda has created a clear
gap on price to the rest
of the big four – picking
up its seventh straight Grocer 33
pricing win this week and com-
ing in almost a tenner cheaper
than its rivals. The trouble is it’s
failing to translate into sales.
Lapping its strong recovery in
2018 and in the absence of the
World Cup and summer heat-
wave, it reported a 0.3% fall in
like-for-like sales for the first six
months of the year last week.
(There was a stronger perfor-
mance in Q2, though this was
boosted by the late Easter.)
You can’t fault Asda for effort
though: at £57.98, Asda’s shop
was £9.20 cheaper than this
week’s runner-up, Sainsbury’s,
offering the lowest price for
25 lines, 13 exclusively cheap-
est, with the biggest difference
on the Bacardi as an offer price
of £13 instead of £16.50 meant
Asda was selling the rum £
cheaper than Sainsbury’s and
Tesco, and £3 cheaper than
Morrisons.
Average price Bahlsen Milk Choco Leibniz biscuits, 125gTesco Bahlsen Milk Choco Leibniz biscuits, 125g
Morrisons Bahlsen Milk Choco Leibniz biscuits, 125g
Waitrose Bahlsen Milk Choco Leibniz biscuits, 125g
Sainsbury’s Bahlsen Milk Choco Leibniz biscuits, 125g
Asda Bahlsen Milk Choco Leibniz biscuits, 125g
PRICE
£1.
CHANGE YOY
2p
CHANGE YOY
1.5%Average: £1.
Yo Y: –2p (–1.2%)
Weeks on offer: 32Average: £1.
Yo Y: 2p (1.6%)
Weeks on offer: 21Average: £1.
Yo Y: –9p (–5.8%)
Weeks on offer: 35Average: £1.
Yo Y: 10p (7.7%)
Weeks on offer: 27
Sainsbury’s, which emerged
as the best performer from the
big four according to the latest
Kantar grocery market share
data, had the lowest price for
eight lines and was exclusively
cheapest for the chicken thigh
fillets and salad tomatoes.
Tesco was just 37p more
expensive than Sainsbury’s,
but at £67.55 it was £9.57 more
than Asda. It was cheapest for
10 items but only exclusively so
on the Bahlsen Choco Leibniz
biscuits.
Morrisons was exclusively
cheapest for the aubergine,
olive oil and podded peas,
and along with Waitrose had
the most offers (10) this week
(Asda had seven, Tesco five
and Sainsbury’s just three).
However, it still came in more
than £10 more expensive than
Asda at £68.74.
Waitrose came in £15.79 more
expensive than Asda at £73.77.
The upmarket grocer offered the
lowest price for just four lines,
none of which were exclusively
cheapest.Asda sold the Bacardi for £13, £2 cheaper than Sainsbury’s and Tesco
Price & Promo History
SEE PRICE HISTORY FOR ALL 33 ITEMS
Gold members can view current and historic price and
promo details for all 33 products, plus meta-analysis
of promo mechanics, cashback and cheapest products
at thegrocer.co.uk/stores/the-grocer-33/prices52 W/E 17 AUGUST 201952 W/E 17 AUGUST 201952 W/E 17 AUGUST 201952 W/E 17 AUGUST 201952 W/E 17 AUGUST 201952 W/E 17 AUGUST 2019The Grocer 33 was conducted in association with Edge by Ascential. Trusted
by major FMCG manufacturers and retailers, Edge by Ascential (formerly
Brand View) is the UK’s largest provider of real-time price and promotion
tracking and analysis. Learn more and sign up for a 14-day free evaluation at
http://www.ascentialedge.com. Tel: 0844 357 9970 Email: [email protected]Average: £1.
Yo Y: –12p (–8.2%)
Weeks on offer: 28£1.£1.£1.£1.£1.£1.£1.£0.£1.£1.£1.£1.