The Grocer – 24 August 2019

Get the full story at thegrocer.co.uk 24 August 2019 | The Grocer | 31

Moo-phoria Cherry Garcia: Ben &

Jerry’s has expanded its reduced-

calorie range Moo-phoria with

Cherry Garcia – the flavour intro-

duced in its core lineup in 1987. The new version,

containing 117kcals per 100ml, will be available

from mid-September (rsp: £5.49/500ml).

McCain campaign: McCain this week launched

‘Differences’, the third instalment in its ‘We Are

Family’ series of ads featuring real UK families.

The £2.5m campaign will appear across TV, radio,

VOD, OOH, cinema, print, online and social.

Halls duo: Mondelez has grown

its Halls candy brand via

Proactive with Vitamin C in two

variants: Orange and Pink

Grapefruit (rsp: £1.50/65g).

Rustlers promo: Kepak Consumer

Foods is to kick off its ‘Breakfast

Taste Challenge’ – an on-pack

push for Rustlers’ All Day

Breakfast Sausage Muffin from 23 September,

offering shoppers a second one for free.

Pudology cheesecake: Free-from chilled pud-

ding brand Pudology has unveiled two variants

of cheesecake. Toffee & Chocolate and Strawberry

(rsp: £2.50/2x70g) will land exclusively in Asda on

21 September.

Zoflora Secret Garden:

Disinfectant brand Zoflora has

launched Secret Garden (rsp:

£2.80/250ml), a variant that will

donate 20p from every sale to Caudwell Children,

a charity that supports young people with autism.

CBD shots: Premium CBD brand

OTO has added a range of RTD

shots. Focus Spice, Amplify Zest

and Balance Bloom (rsp:

£6.99/60ml) contain 50mg of CBD.

JimJams in Waitrose: JimJams,

maker of reduced-sugar chocolate

spread, has secured its first list-

ing with Waitrose.

The Brook ambassador: Plant-based ready meal

startup The Brook has named Jasmine Harman,

presenter of Channel 4’s ‘A Place in the Sun’, as its

brand ambassador.

Totally Wicked in WH Smith: Vaping bra nd

Totally Wicked has landed a listing with WH

Smith, rolling this week into 445 high street stores.

Millard supports new charity: Marnie Millard,

CEO of Vimto owner Nichols, has taken on the

12-month role of ambassador for new charity

Warrington Youth Zone.

grocery digest

Daniel Selwood
Annabel Karmel is to
relaunch its chilled
ready meals, after the
baby & toddler food
maker switched suppli-
ers following a legal spat
involving a rival brand.
Six variants includ-
ing Delicious Cottage
Pie with Five Veggies,
Mild Chicken Tikka
with Rice, and Tomato &
Mascarpone Pasta with
Hidden Veggies will
roll out from 26 August
across Sainsbury’s, Tesco
and Ocado. They feature
improved recipes and
revamped packaging.
The low-salt options,
which count as up to two
of a child’s 5 a day, also
come in a deeper tray “for
maximum shelf impact”.
The overhauled meals

Revamp for Annabel

Karmel chilled meals

after supplier switch

are made for Annabel

Karmel by North

Yorkshire’s Pro-Pak

Foods (part of Denmark’s

Tican Group). They were

previously manufactured

by Brooksby Foods of

Melton Mowbray.

An exclusivity

deal between baby-

food maker Little Dish

and Brooksby owner

Samworth Brothers

obliged the Leicestershire

manufacturer to give

notice in November to

Annabel Karmel.

Negotiations between

Annabel Karmel and

Samworth led to the exit

deadline being extended

from June to August.

In response, Little

Dish made an injunc-

tion application against

Samworth to prevent

it from producing for

Annabel Karmel during

the notice period.

High Court proceed-

ings came to a halt when

Little Dish withdrew the

application, saying the

matter had been “settled

amicably”.

This provided Annabel

Karmel “with time to

transition smoothly from

Brooksby Foods to Pro-

Pak” the brand said.

Six refreshed variants will

role out from 26 August

Each 250ml variant has
15mg of full spectrum CBD

Bravura Foods has
unveiled a brand of CBD
sparkling soft drinks.
The Leaf Life comes in
three variants – Laidback
Lemonade, Relaxing
Raspberry and Mindful
Mango & Passionfruit
(rsp: £1.85-£2.29/250ml)

Bravura launches

CBD soft drinks trio

• each containing 15mg
  of full spectrum CBD,
  meaning it includes hun-
  dreds of cannabinoids
  from the cannabis plant.
  The Leaf Life has no
  added sugar and pro-
  vides 7kcals per 100ml.
  Sugar content per
  100ml is 2g, making it
  “the lowest calorie, low-
  est sugar CBD drink on
  the market made without
  any artificial sweeteners”
  according to Bravura.
  The lineup will be offi-
  cially launched in mid
  September, rolling out to
  Tree of Life, The Health
  Store and CLF.

Green Saffron, the Indian

spice mix brand from

Ireland, is to make its UK

debut next month.

Three variants – Red

Lentil Dahl, Bombay

Potatoes and Madras

(rsp: £1/25g) – will be

available nationwide

from 1 September in

Waitrose.

Each is made with

all-natural ingredients

and Rainforest Alliance-

certified spices.

Green Saffron was

founded in 2007 by

Scunthorpe-born cook

and recipe book author

Arun Kapil.

UK rollout for

Green Saffron

spice mix trio