RUMORS. WHAT IF COCA COLA GIVES IN TO THE CALL
OF WINE?Now wine is even tempting Coca Cola. The news is going around the
world, from Australia (with the rumors reported by the Australian paper)
to England (taken up by the magazine Drink Business), but there are no
confirmations yet. According to initial rumors, the landing of the Ameri-
can giant ($31 billion turnover), in the world of wine would only be a
matter of time and the gateway could be Pernod Ricard, which would
have already indicated its intention to sell some of its brands, such as
Jacobs Creek (Barosca Valley), and other labels including Brancott Es-
tate, Kenwood and Campo Viejo. A $500 million package that the Atlanta
group wouldn't mind. Pushing forward, specifically, is Coca Cola Amatil,
a subsidiary of Coca Cola, which could join forces with the private equity
group Kohlberg Kravis Roberts to take hold of the Pernod Ricard wine
business. But, in this case it will have to deal with the extremely ag-
gressive Carlyle Group, which already owns Accolade Wines. However,
none of the companies in question confirmed negotiations. In the latest
financial communication, Alexandre Ricard (CEO of the group) stressed
that "he does not comment on the market rumors, but that the Group
regularly assesses every available opportunity: tactical acquisitions, such
as the recent one concerning the Italian Malfy gin, or the sale of brands,
according to criteria that these continue to create value for the business".
If the operation really were to really move ahead, it would be the first
Coca Cola incursion in the wine sector (the only precedent in the world
of spirits was the launch, a year ago, of an "alcopop" drink flavoured with
fruit in Japan): on the other hand, the global health pressures would
push in this direction. And there are those who are already ready to bet
on the success of the "new bubbles" crafted by Coca Cola.An essential book
for all who love
Italian wine
More than 70 experts spent months
doing blind tastings
in every region of Italy
2530 PRODUCERS
22100 WINES
447 TRE BICCHIERI
102 TRE BICCHIERI VERDI
An essential book for all who love Italian wine.
More than 60 experts spent months doing blind tastings
in every region of Italy.
2360 producers
20000 wines
415 Tre Bicchieri
83 Tre Bicchieri verdi
Italian
English
German
Chinese
Japanese
EDITIONS
AutGuideFreePress.indd 6 07/03/14 12.
An essential book for all who love Italian wine.
More than 60 experts spent months doing blind tastings
in every region of Italy.
2360 producers
20000 wines
415 Tre Bicchieri
83 Tre Bicchieri verdi
Italian
English
German
Chinese
Japanese
EDITIONS
AutGuideFreePress.indd 6 07/03/14 12.An essential book for all who love Italian wine.
More than 60 experts spent months doing blind tastings
in every region of Italy.
2360 producers
20000 wines
415 Tre Bicchieri
83 Tre Bicchieri verdi
Italian
English
German
Chinese
Japanese
EDITIONS
AutGuideFreePress.indd 6 07/03/14 12.An essential book for all who love Italian wine.
More than 60 experts spent months doing blind tastings
in every region of Italy.
2360 producers
20000 wines
415 Tre Bicchieri
83 Tre Bicchieri verdi
Italian
English
German
Chinese
Japanese
EDITIONS
AutGuideFreePress.indd 6 07/03/14 12.An essential book for all who love Italian wine.
More than 60 experts spent months doing blind tastings
in every region of Italy.
2360 producers
20000 wines
415 Tre Bicchieri
83 Tre Bicchieri verdi
Italian
English
German
Chinese
Japanese
EDITIONS
AutGuideFreePress.indd 6 07/03/14 12.http://www.gamberorosso.it JULY-AUGUST 2019
GAMBERO ROSSO 14NEWS