Malaysia Tatler – August 2019

SHISEIDO SPECIAL

ZAIDA IBRAHIM

Social media has changed the game of the cosmetic and skincare industry.

These days see personalities and even proactive users becoming more open

to sharing about products they use and trust, in a more straightforward and

accessible way—posting a video review or a series of photos. Zaida Ibrahim,

the creative director of Curated Malaysia agrees. “Social media keeps me

updated on beauty product launches and trends, and when it comes to

reviews of products, I would normally ensure that the reviewer has indeed

usedtheproductandarehonestwiththeirfeedback,”sheshared.

WithherInstagramfeeddedicatedtocapturing

herdailyhighlights,Zaidaalsosometimes

sharesaboutbeautyproductssheincorporates

intoherroutine,liketheShiseidoWhite

LucentPowerBrighteningMasksheworein

a spontaneouspost,withhersonAedrison

herlap.Sheadded,“WhenIʼm introduced

toproductsthatareinteresting,I wouldask

aroundif itʼs suitableformyskin.If itʼs good,

I wouldpromoteit onInstagram,sothosewith

similarskintypeslikeminecantrythemout

withoutworrying.”

Havinghealthylookingandglowingskinonthescreencanbeachieved

easily,usingtoolsandlters,butZaidabelievesin notonlylookingthepart

butfeelinghealthyandfreshtoo.“Ifyouwanttohaveawlessskinonsocial

media,itʼs quiteeasybecauseyoucanedityourimage,buthavingradiant

skintomeis moreforyourself.I liketolookgoodin personratherthanjust

onmysocialmediaprole,”saystheelegantbeauty.

COMPACT LUXURY

An ultra-plush puff and foundation encased in a

pearly compact case gives the Shiseido Future

Solution LX Total Radiance Regenerating

Cushion a luxurious appeal. Designed

to be functional on-the-go, the Total

Radiance Regenerating Cushion is made

for impromptu touch-ups to ensure

an everlasting glow. Zaida shares,

“Itʼs easy to bring the compact case

everywhere. I was sceptical at  rst

because Iʼd only used liquid foundation

before, but now I donʼt need to bring a

bottle of foundation with brush, instead I

opt for this travel-friendly cushion.”

“Having radiant

skin is more for

yourself. I like

to look good in

person rather than

just on my social

media pro le.”