2019-08-02_AppleMagazine

(C. Jardin) #1

In April, Twitter had forecast revenue of $770
million to $830 million for the quarter.


Twitter’s daily user base rose 14% to 139
million, an increase of 5 million users. Analysts
were expecting 134.7 million daily users.


The revenue surge was due to higher
advertising revenue. The company said it is on
track to hire 20% more people than last year.


“The health first conversation is a way to
continue to grow the audience, our revenue
product and sales and platform,” said CFO Ned
Segal. “And so the head count growth is really
thinking about all of those areas.”


The San Francisco company started disclosing
its daily user base earlier this year. These are
users who log into the site at least once a
day and see advertisements on the platform.
This metric has replaced its monthly user
number disclosures.


Segal said the user growth was broad-based,
both in the U.S. and internationally, driven
by the site’s continued relevance in the
national conversation.


“We look at this 14% year-over-year growth we
delivered and we see the cumulative benefit of
the last few years of work that we’ve done to
improve the service to drive relevance to make
Twitter more conversational, to make it easier
to find the topic and events that people care
about most,” Segal said.


Twitter has been trying to improve what the
company calls the “health” of conversations
on its platform amid widespread criticism that
it doesn’t do enough to remove hate speech,
abuse and harassment.

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