Foodservice Equipment Journal – August 2019

business in April 2019 when Jordan
Dear, who has spent the past three years
working in the industry as a chef, joined
as project assistant.
The consultancy has certainly
come a long way in the past 10 years
and now counts a string of household
names among its customer base. The
02 Arena, Manchester City Football
Club, Oman Oil, Ministry of Defence,
NHS and the IM Group have all
commissioned it for vital work.
Radford Chancellor Ltd has also
expanded beyond the UK, with
projects in Germany, Italy, Spain,
Australia, Kenya, Uganda, Nigeria,
USA, Gambia, Iraq, UAE and Oman.

A scheme in Madagascar was

even conducted virtually, at a distance,

by online contact, telephone and

emails in what perhaps serves as the

ultimate endorsement of its integrity.

“We provided independent advice

to our Madagascan clients as we

evaluated the bids from a number

of leading international catering

companies for catering, housekeeping

and camp services — and no travelling

was needed at all,” says Chancellor.

The company relies heavily on

maintaining good relationships with

clients while ensuring top quality

service and communications. Its

theory is simple: if clients are happy

and satisfied they will continue to

use its services. Up until early 2015,

just one client provided half of the

consultancy’s revenue but when that

client ceased trading it was forced to

diversify its customer base and that

has done wonders for its growth.

Within two years net profit was up

30% and last year it increased 35%.

The company’s target is to build on

that with another 25% growth in 2019.

Chancellor says the business has

many future aims, all of which are

underpinned by its core values of

openness, honestly and equality. This

includes investing in a new HQ.

“We are planning an office relocation

to ensure a much better working

environment. This would allow

extra staff to join the business. As we

move forward we aim to ensure the

consultancy continues to grow, and to

build a better relationship with more

catering equipment manufacturers.”

In the current climate, keeping costs

down is vital for both the company

and its clients. The work it did for that

customer in Madagascar could end up

becoming a blueprint for future jobs.

“We plan to carry out more virtual

consultancy projects, so keeping

travel costs and time wasted at a

minimum,” confirms Chancellor. “We

shall continue to help our clients to

look for sensible solutions to the many

problems and issues which arise in the

catering industry. Our aim will always

be to meet their needs effectively and

economically,” he adds.

As the firm raises a glass to toast its

10th birthday, Chancellor’s hunch that

there was a gap in the market for the

services it is niw synonymous with

looks ever more inspired.

WE EVALUATED

BIDS FROM A

NUMBER OF LEADING

INTERNATIONAL

CATERING COMPANIES

FOR CATERING,
HOUSEKEEPING AND

CAMP SERVICES IN

MADAGASCAR — AND

NO TRAVELLING WAS

NEEDED AT ALL”

PROFILE

Name: Radford Chancellor Ltd

Address: Greenfield House, 3 The

Square, Storrington, West Sussex,

RH20 4DJ

Tel: 0844 500 8350

Twitter: @Caterer_Consult

Website:

http://www.radfordchancellor.co.uk

CASE STUDY: ETIHAD STADIUM, MANCHESTER

With a seating capacity of 55,097

spectators, Manchester City’s

Etihad Stadium is among the top

10 largest stadiums in the UK. In

addition to its main role as home

to the reigning Premier League

champions, it also hosts occasional

concerts where audience capacity

grows to 60,000.

As the main tenants of the

stadium, Manchester City Football

Club required a detailed assessment

of all the catering facilities in the

complex, with specification and

budget requirements for asset

replacement, including equipment.

Radford Chancellor Ltd assessed

more than 200 catering locations

including public kiosks and

hospitality areas, together with

kitchens and mobile catering units

to create an up-to-date inventory.

A detailed report was also provided

to identify foodservice equipment

that required replacement.

As part this project, Radford

Chancellor was contracted as an

expert in the field of kitchen

efficiency, catering design

and equipment resource.

http://www.foodserviceequipmentjournal.com August 2019 | Foodservice Equipment Journal | 29

RADFORD CHANCELLOR LTD