Artists Down Under – August 2019

(やまだぃちぅ) #1

EXHIBITION AND GALLERY FRAMING HINTS (Cont ...)


Rustic wooden frame with white mat, white margin left around print to show edition
and signature. A safe choice.

This dark and moody print suited framing to the edge of the print with no visible mat
and anti-reflective glass. Signed on the print itself.

Why does the frame cost more than the print?
Unless you’re an artist in a league way higher than most of us, framing will cost you and your customers more than the print. The reality is that a print is
simply some ink and thick paper, which is way less costly to manufacture than wood and glass.

What next?
I hope this hasn’t scared you off exhibiting - the first one is the hardest but it’s a fantastic experience and you will learn so much. As I said at the top, if
you treat framing as an extension of the art and the creative process, you will likely find it easier to make decisions as the art and your vision will
determine the direction you go.

http://www.artbyjlm.com
https://www.artbyjlm.com/blog/exhibition-gallery-framing-hints

Frame with hidden mat
I now frame a lot of my prints with the frame to the edge of the print (usually with a hidden black mat or riser), because it has a more painterly look. If
you choose this style of framing, then you need to consider that due to the glass (which is about 2mm thick), when looking at an angle, you can see
around 3mm past the edge of the print. If you have a dark print on white paper this is extremely noticeable. If I know I’m going to frame in this way, I
make special prints with a “framing margin” where I extend the edge of the print with a reflected blur (similarly to how you’d do a gallery-wrap on a
canvas print), a dark colour, or I create the picture in the first place with an extra 1cm or so of picture that the framer can use as tolerance. I also add
crop marks to help the framer line things up.

Things to consider: you will need to sign on the print itself - make sure you give enough clearance so the framer doesn’t overlap the frame and signa-
ture.
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