Initially, Chhaya was brought in to
introduce digital for the region, and
in over a decade at the company she
has led digital services for a range of
clients in a variety of markets including
Thailand and Singapore. “It was extreme-
ly eye opening from a digital and
business building perspective, as well
as in terms of managing people and
cultures effectively. Thailand is one of
the few markets in Asia that has never
been colonised, so they have a very
distinct culture, language and a strong
sense of pride, with their own unique
way of doing things.”
An element of OMD’s ability to help
its clients reach their regional business
goals involves managing cultural
sensitivities and putting this knowledge
into practice through SLAs, templates,
and digital products. An understanding
of the increasing role of technology is
vital. “Digital has become part of life.
It is a part of a consumer’s journey:
we as marketers can’t keep looking
at it in silo.”
Beyond operating as an advertising
agency, OMD provides a truly tailored
service by working to understand wider
business strategies as well as the—
Rochelle Chhaya,
COO, OMD APAC“ Yo u’r e
competing for
the consumer
to remember
you; for share
of mind”
110
AUGUST 2019OMD APAC