ment. “We speak with Google and
Facebook regularly about how we can
innovate further for our clients and
make sure we really push the envelope
for their businesses.” That way, OMD
can combine global insights from
a plethora of companies and consum-
ers that even a giant like McDonald’s
could only dream of on its own.
OMD and Google have launched
around 200 new technology features
in APAC over the past year and many
have been expanded across multiple
clients. A strong example is TV to
online attribution: clients often struggle
to gauge the efficacy of TV adverts.
“We sat down with Google and, using
Bayesian inference, created an Global1996
10,000+
Media Agency
Year founded
Approximate number
of employees114
AUGUST 2019OMD APAC