—
Rochelle Chhaya,
COO, OMD APAC“ We put ourselves
in the shoes of the
consumer and
understand who
the core target
audience is”algorithm and baseline of brand search
terms. 20 minutes prior and 20 minutes
post the TV advert, we can track
spikes in search terms to infer whether
the TV campaign had genuinely
impacted search trends.”
“Everything we do today starts and
ends with technology,” says Chhaya.
Omnicom is set to continue leveraging
digital solutions to provide local
insights whilst maintaining best
practice through strict guidelines
and talent development. “We have
an online program, face to face training115115115http://www.gigabitmagazine.com