Transforming
performance marketing
with holistic, AI-powered User Acquisition solutions
to boost growth and optimize ad spend.yellowHEAD partners with some of the biggest brands in competitive industries
to deliver results across digital marketing platforms.
Our experts optimize marketing budgets with precision using in-house machine
learning technology that predicts campaign performance and revolutionizes the
concept of A/B testing.Unique
yellowHEAD
Capabilities
Unified organic and paid solutions
Complete transparency with real-
time insights
Advanced technologies that
support growth
End-to-end creative service
Tailor-made media planning
Full-funnel optimizationThe consumer product industry is rapidly shifting
to a wide range of dispersed channels. This poses
a big challenge for CPG companies – pinpointing
where their consumers are, how to reach them and
how to make an immediate, profound impact on
their purchasing decisions.
As one of the top CPG companies in the world,
Procter & Gamble make it a priority to reach and
engage high LTV consumers. To ensure they are
scaling in a sustainable way, P&G has trusted
yellowHEAD as their performance marketing
partner since 2017 to support their UA strategies
for a variety of products.
yellowHEAD has helped shape Pampers’ digital
marketing strategy by focusing on the full user
journey (from awareness to conversion), in-depth
user segmentation and targeted messaging. They
have also transformed the way Pampers analyzes
their data and shifted the brand’s creatives from
more brand-oriented to performance-oriented.
This precision enabled yellowHEAD to significantly
contribute to the growth of Pampers sales over
the last two years, bringing about successful
product launches for several sub-brands.
Today, yellowHEAD manages performance
activities for all Baby Care sub-brands, among
other P&G product brands.
Getting everything in your marketing mix to work
harmoniously towards the same business goals
is a true challenge. yellowHEAD constructed the
perfect formula of paid and organic strategies
to grow Pampers’ consumer base: driving a high
volume of web registrations with SEO, bringing
an engaged audience from Social and Search
platforms to the Rewards app with paid UA, and
gaining optimal app store visibility while boosting
conversion with ASO.
yellowHEAD’s dedicated team collaborated
internally to gather insights on each activity and
thereby continually optimize every step of the way.Real-Time Optimization Technology
Track, report, optimize – all in real time.
yellowHEAD offers full transparency over
the entire activity in one comprehensive view.
The company gathers actionable insights from
live data and efficiently shifts budgets according
to best-performing ads and creatives.
Trusted Performance Marketing Experts
In this fast-paced industry, companies need
a deep understanding into consumer behavior.
yellowHEAD experts implement best practices
based on profound knowledge gained through
years of experience working with industry-leading
brands. Committed to flexibility and efficiency, the
company applies this experience to build scalable,
high-performing campaigns for P&G.
Unified Organic & Paid Solutions
To influence consumers’ purchasing decisions,
P&G must reach the right audience with the right
content. yellowHEAD’s holistic approach allows
them to apply cross-platform insights and create
personalized, engaging marketing messages
for P&G consumers. It also allows for consistent
messaging across all channels throughout the
funnel.
AI-Driven Creative Studio
Creatives play a huge role in campaigns’ success.
yellowHEAD’s creative studio delivers creatives
that drive action in all types of campaigns,
from banners to videos to interactive ads. The
company’s creative technology – Alison Art –
analyzes and identifies winning elements within
the creatives, leading to smart, data-based A/B
tests that continuously improve conversion for
P&G campaigns.Procter & Gamble achieve growth by shifting
to performance marketing strategies with
long-time partner yellowHEADLet’s talk about the right marketing
approach for your business:Contact Eyal Argon,
VP of Strategic Partnerships