tion from our customers. We have
to step up, adapt to that and to the
new technologies our retailer
partners are putting in place.” E-com-
merce as a channel is embracing
disruption and becoming a form
of entertainment in its own right.
“The malls in Asia are like playgrounds
for shoppers, buying becomes an
activity in itself, as a family weekend
outing. Online malls are popularizing
that behavior anytime, anywhere’”
notes Tyan of the way the shopping
experience online is transforming
consumer habits. “It’s exciting for
Pampers to look at how we continue
to innovate, insert ourselves into that
environment and provide value.”31http://www.gigabitmagazine.com