Gigabit Magazine – August 2019

seven years.”

Forming good relationships with

guests is vital in the hospitality industry,

and Wong has implemented customer

relationship management (CRM)

systems to better understand Ormond

Group’s guests. “We went through

a lengthy evaluation for all our systems,

and picked Cendyn CRM,” he explains.

“One of the most important parts of our

data collection is knowing our guests.

In the hospitality industry, understand-

ing our guests’ needs, wants and

requirements is key to providing great

service.” To manage its room bookings,

Ormond Group partners with Sabre

Hospitality to leverage its SynXis Central

Reservations system. Completing a trio

of core hotel systems is the property

management system (PMS), vital for

organising things such as maintenance

and personnel. For its PMS systems,

Ormond Group relies on Opera by

Oracle. “Every question that we asked

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AUGUST 2019

ORMOND GROUP