Super-LumiNova,
Longines
HydroConquest
Collection, price
on request
fast glam
STYLE
NEWS
THE NEWEST, LATEST, AND MOST
TALKED-ABOUT FASHION STUFFBy:SREE
PA
RNA^ MAZ
UMDER^ (WI
THINPUTS
BYHUMRA^ AFR
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AQUATASTIC
If you’re a water-sports
enthusiast, Super-
LumiNova®, from Longines’
HydroConquest Collection
is just for you. Featuring
a unidirectional rotating
bezel, screw-down crown
and case back, it preserves
the traditional style of diving
watches. The range has been
given a contemporary update,
thanks to a highly technical and
ceramic bezel, an ergonomic
design, and a brilliant strap that
matches the dial.With conversations around animal-cruelty
becoming pressing, even the ‘purists’ in the
industry—both creators and consumers—are
warming up to the idea of vegan fashion.
Since designer Stella McCartney first turned ‘vegetarian’
in 2001— an idea hitherto much-discussed but barely
implemented—a number of labels, both high-end and emerging,
have joined forces to create fashion that is cruelty-free and
ethical. This essentially means that instead of killing animals
for fur, feather, leather, silk, wool and the like, almost identical
materials are produced using other, animal-friendly alternatives.
In fact, the world’s first Vegan Fashion Week was also held in Los
Angeles in February this year—“a tribute to the animals and an
ode to the end of animal exploitation in all forms”.
Closer home, many designers are focusing attention on vegan
and eco-friendly designs, while many organisations, film stars,
and sportspeople are putting their weight behind animal-friendly
campaigns. The latest to take things up formally on that front
is designer Purvi Doshi. In support of vegan fashion, Purvi
dedicated her latest collection—Marine Runway—to PETA India’s
campaign, ‘Fish In Tanks, No Thanks!’. The idea was to spread
awareness about marine creatures and the dangers being posed
to them by the human species.
Purvi’s collection is largely in off-white, made using hand-woven
khadi and cotton Kota, and features delicate imagery of various
aquatic animals such as octopi, sea horses, penguins, and fish.
“The colour denotes the peace and calm of the ocean. Along
with animals, there are also scuba drivers, and even mermaids.
The point is to show that we can all co-exist,” Purvi tells
Cosmo. “We have no right to take innocent lives for our
vested interests. Of course, boycotting such sought-
after materials hits our sales, and it does get challenging
to sustain oneself. But that’s a stand one has to take.
Thankfully, consumers are gradually becoming aware of
the change, too, and are quite supportive.”Purvi Doshi’s
Marine Runway
collectionNO FASHION
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