Daily Mail - 12.08.2019

Page 48 Daily Mail, Monday, August 12, 2019

Beauty upgrades

Elsa McAlonan’s

This

works 3 OF THE BEST CLEVER CLEANSERS

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L’OCCITANE

Oil-To-Milk

Facial

Make-up

Remover (£19,

loccitane.

co.uk) is a

luxurious

golden oil

that turns

into a milky

emulsion on

contact with

water. It is

gentle, but

effective.

{

If YOU’RE

looking for

a do-it-all

mascara that

will give lashes

length, volume, lift and

definition (and who isn’t?)

the new Avon True 5-in-1

Lash Genius Mascara (£9,

avon.uk.com) might be the

one that does the trick.

The brush is shaped to

catch every lash, even the

shortest ones in the

corners of the eyes.

The gel formula is extra

pigmented for a really

intense black and is both

smudge-proof and water-

resistant — ideal for warm,

humid days.

Shameless Indulgence

WHETHER at home or away, in the

summer we want a lighter, fresher

scent that can be worn all day

and into the evening without

feeling cloying.

Lancome’s new Idole (£85 for

75ml, lancome.co.uk), is perfect

for the job: a ‘clean’ rose fragrance

that’s delicate and feminine. The

brand’s first new scent in seven

years, it was developed by three

female perfumers (it’s billed as

‘Made for women, by women’).

The perfume is wearable, light

and sophisticated. Its central

ingredient is rose, complemented

by layers of white jasmine and

notes of bright, citrusy bergamot;

sweet, juicy pear; vanilla; white

musk; and pink peppercorn.

This modern, refreshing blend

comes in the world’s thinnest

perfume bottle, which is refillable

and almost as pretty as the scent.

KRISTEN BELL’S

ACE BASE

MOVIE actress

and mum-of-

two Kristen Bell

has streamlined

her daily routine

so efficiently it

takes her only

five minutes

to get ready in

the morning.

Instead of a

pricey designer

foundation, she

prefers to use IT Cosmetics Your Skin

But Better CC+ Cream with SPF 50+

(£31, boots.com), which provides the

ideal moisturising base for a quick

swipe of blush and lip tint.

IGK Antisocial

Overnight Dry Hair

Mask (£30, spacenk.

com) nourishes and

strengthens locks

while you sleep and

can even help you nod

off (its special

fragrance encourages restfulness).

Vegan silk extracts smooth and repair

strands. Style as usual the next day.

Rowena BiRd, 59, co-founded

beauty brand Lush in 1995 with

Mark and Mo Constantine, Helen

ambrosen, Liz Bennett and Paul

Greaves. She lives with her

husband, Mike, in dorset.

GROWING up, I loved make-up. My

mum didn’t wear any, but my auntie

Penny was very glamorous — she

had a blonde beehive. She would let

me play at her dressing table with

all the powder compacts. As soon as

I got pocket money, I went off to

Woolworths to buy my own.

But I didn’t realise this could be a

job until a careers officer suggested

it. So, in 1980, I left college to train

as a beauty therapist.

After graduating, I saw a three-

line ad in a magazine for a position

at a beauty clinic in Poole, Dorset. I

had always dreamed of living by the

sea, so I applied and got it.

That’s how I met Mark (the owner,

a hair and scalp expert) and the

rest of the team: Mo, a receptionist;

Liz, a beautician; Helen, a scientist;

and Paul, a computer technician. It

was fabulous — we all brought

different skills to the group.

Mark was a real hippy, so we were

inventing natural, cruelty-free

products to sell in bulk to The Body

Shop. Then, in 1990, we set up our

own mail-order company: Cosmetics

To Go. But, after overtrading and a

flood that destroyed all our

computers, we lost everything. It

was such a shock.

We all went away to lick our

wounds and apply for other jobs.

But we soon realised we were only

really employable to each other —

we’re all a bit off the wall!

So we decided to try again and

turn the Poole clinic into a store,

selling handmade, natural, ethical

products. However, this time, we

couldn’t afford any packaging —

we had no money left.

This was our lightbulb moment: we

would make solid products in

blocks, so customers could cut off

as much as they wanted, with no

need for expensive wrapping. It

would be fun and hands-on: an

expression of our personalities.

I thought: ‘Blimey, no one will buy

this.’ But they did!

In 1995, we opened two stores in

London. Today, we have 104 shops

in the UK and 928 worldwide. We

now also sell ‘naked’ make-up and

refillable tins. If we use plastic, it is

recycled and recyclable.

When we started out, no one was

talking about the environment.

Awareness has built up and up. We

are the first generation to know

we’re destroying the planet — and

the last that can do anything about

it. Our aim is to give people a choice

— every one of us is responsible.

Interview by

FLORENCE SCORDOULIS

Refillable tin, £2.95, and

Groovy Kind of Love bath

bomb, £5.95, uk.lush.com

Lush co-founder

Rowena Bird

70s

IN YOUR

60s

IN YOUR

50 s

IN YOUR

MY

LIGHT

BULB

MOM EN T

WHAT’S NOW &

HOW TO DO IT...

HAVE you ever noticed

how a face tan fades

faster than a body tan?

Cleansing breaks down

layers of skin so, if you

want to preserve that

post-holiday glow, you

need to top it up with a

tinted serum, such as

Beached’s hydrating Rays

For Days (below right,

£22.95, beached.com).

To keep your body

bronzed, moisturise daily

to stop flaking and mix in

tanning drops. Try James

Read H2O Tan Drops Body

(below left, £40,

jamesreadtan.com).

There are also tan-

boosting lotions, such as

Lancaster Tan Maximizer

Soothing Moisturiser

(centre, £15, debenhams.

com), which stimulates

melanin production.

KEEP GLOWING

NIP+FAB

Vitamin C

Fix Cleanser

(£12.95, nip

andfab.com)

protects skin

against the

ageing

effects of

pollution,

improves the

appearance

of age spots

and boosts

collagen

levels.

FRESH Soy

Face Cleanser

Limited

Edition (£34,

fresh.com)

is a pH-

balanced gel

face wash

that wipes

away make-

up without

stripping out

moisture. It

leaves skin

feeling toned

and soft.

Picture: CAMERA PRESS / VITAL / JALAG

Picture: JOANNE DAVIDSON / REX

Race

you

there!