DAMAN^AUGUST/SEPTEMEBER^
2019158
BRAND STORYH
istorically speaking, Heuer—TAG
was not part of the company name
at the time—successfully created an
eye-catching watch back in 1969 that became
famous for its unique design and groundbreaking
technology. Called the Monaco, just like the city
and race it’s named for, it’s truly the epitome of
prestige and elegance with a vintage flair. FastDECADES OF
HISTORY
TO COMMEMORATE 50 YEARS OF MONACO,
TAG HEUER CELEBRATES THIS ICONIC MODEL
WITH FIVE NEW COLLECTOR’S WATCHES
INSPIRED BY THE DIFFERENT DECADESforward to 2019, fifty years later, TAG Heuer
celebrates this iconic model with five new
collector’s timepieces inspired by the original
Monaco that will be revealed throughout the year
in a series of special events.The First Monaco: 1969-1979 Special Edition
To commemorate the 50-year milestone, TAGHeuer is launching five new Monaco watches
throughout the year that are inspired by the
different decades from 1969 to 2019. The first of
these models, inspired by the years 1969 to 1979,
was unveiled at the Monaco Formula 1 Grand
Prix last May.
Looking back through history since its debut,
the Monaco watch and the Monaco Grand
Prix have had a strong connection, as the most
glamorous Grand Prix of the Formula 1 season
gave its name to the TAG Heuer Monaco
collection back in 1969. Therefore, no other place
and location would have been more suitable for
celebrating the iconic timepiece’s 50th anniversary.
TAG Heuer unveiled the first Monaco
limited edition at the beautiful Key Largo Villa,
in the presence of Stéphane Bianchi, CEO of
the LVMH Watchmaking Division and CEO
of TAG Heuer, and Frédéric Arnault, Chief
Strategy and Digital Officer. They were joined
by the rising star of the Aston Martin Red