continuing to fight, technology. So, the
sports world could reinvent itself
through digital to combine entertainment
experience, performance, and the
experiences of professional and
amateur athletes.
The benefit is twofold: to give more
visibility to talent, and to facilitate their
relationship with potential supporters.
All this and an opportunity to restore
sport’s positive image, which has been
tarnished by numerous scandals.
But how would this work when so
many people play sports? In 2017,
two out of five people across Europe—
Latif Adéothy,
Founder, WeSportUs“ One young player
scored 8 goals!
It disappoints me
that this boy’s raw
talent could go
unspotted due to
a lack of resources
and visibility”58
PEOPLEAUGUST 2019