Radio Ink Magazine – August 12, 2019

(Tuis.) #1

4 RADIOINK•COM AUGUST 1 2 , 2019


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AUGUST12, 2019 |VOLUMEXXXIV,NO.

TOWNSQUARE MEDIA CEO BILL WILSON

06 PUBLISHER’SBEAT
ByEVP/Publisher
DeborahParenti
What’sYour Plan?
08 WIZARDOFADS
ByRoyWilliams
HowToSellAgencies And
LocalDirect
10 SALES
By Lisa Thal
Prospect, Prospect,
Prospect.Here’s How
11 SALES
ByPaulWeyland
How ToProspect
Successfully

12 SALES
ByBarryCohen
The 10 CommandmentsOf
Radio Sales
13 SALES
ByRickFink
TheSaleIsNotOver —Until
YouGetThe Money
14 ADVERTISER
SUCCESSSTORY
ByRobDumke
Radio+ Rebranding=
SuccessFor ThisWisconsin
OrthopedicClinic!

16 COVERSTORY
ByEditor-In-Chief
EdRyan
AtTownsquare,It’sAll
About TheTeam
Bill Wilson
28 SPECIALREPORT:
PODCASTING
SECRETS
REVEALED
38 BOOKREVIEW
TuriRyder,SheSaid
What?(A LifeOnTheAir)
39 BLAST FROM
THEPAST

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