Wired UK – September 2019

(Marcin) #1
WHERE TO EAT
Peixola, Rua do Alecrim,
351200-014
Fish is at the heart of
Portuguese gastronomy


  • and that’s exactly what
    you get at Peixola, where
    patrons enjoy dishes
    including tuna steak or
    fish tacos at a ten-
    metre-long counter.
    peixola.com


098

LISBON

Undandy

E atTa st y

Undandy has an original
premise: design your
own shoes. “Knowing the
heritage of Portuguese
shoemaking meant that
the concept intuitively
made sense,” says Rafic
Daud, co-founder and
CEO of Undandy. Using
the startup's website,
clients can deploy an
online 3D customiser
to create their shoes
from scratch. Undandy’s
shoes, handcrafted in
Portugal, have been
shipped to over 50,000
shoppers in more than
140 countries. In 2016,
revenues reached €300k;
in 2018, they were €4.3m.
The projection for 2019 is
€10m. undandy.com

In 2015, Rui Costa
founded EatTasty with
Orlando Lopes, after
noticing that most people
in restaurants were just
there because they didn't
want to cook. Their food
delivery startup currently
delivers around 700
home-made meals a day;
the menu was designed
by a chef with experience
in Michelin-starred
restaurants, who has
also trained EatTasty’s
team of local cooks.
“EatTasty is going to be
the biggest food service
provider to companies in
the world,” says Costa.
The startup has raised
€370,000. eattasty.com

DefinedCrowd

Koala Rest Sensei

In May 2019, AI startup
DefinedCrowd launched
the Neevo app, which pays
users to complete tasks
such as tagging images
or annotating speeches.
This human input enables
DefinedCrowd, a startup
founded in 2015 by
speech science expert
Daniela Braga and Amy
Du, to offer accurate
labelled data to train AI
algorithms. Customers
currently include BWM,
Mastercard, Accenture,
Jibo, Nuance and
Voicebox. It's a response
to “increasing demand
for high-quality training
data," says director of
product Sara Oliveira.
definedcrowd.com

Mattress startup Koala
Rest offers more than
6,000 sizes. “We started
with six standard-size
mattress choices and a
simple ‘email us’ option
for other sizes,” recalls
João Ramos, who co-
founded Koala Rest with
Bruno Madeira in March


  1. “A few months
    later, we were getting
    emails for custom-size
    mattresses every day,
    so we made that our
    proposition. We are now
    the only company in the
    world to do this.” They
    have recently expanded
    to Spain and will soon
    launch a Koala Pillow.
    koalarest.com


Using a network of
cameras and machine
vision algorithms,
Sensei turns brick-
and-mortar shops into
autonomous, checkout-
free stores. “I often go
to the supermarket,
but the waiting time
in line always baffled
mes,” says Sensei
COO Joana Rafael.
Sensei’s AI can track
products on the shelf
and analyse customers’
behaviour in-store.
The startup – founded
in 2017 – is currently
working with retailers
to launch Europe’s first
autonomous stores in


  1. sensei.tech


€100M

The amount invested in
Lisbon startups since 2012,
according to Startup Lisboa.
The business incubator and
accelerator also estimates
that around 1,870 jobs
have been created by the
city's startups.

‘I OFTEN GO TO THE
SUPERMARKET, BUT
THE WAITING TIME
IN LINE ALWAYS
BAFFLED ME. THIS IS
A FRUSTRATION I'VE
HAD FOR YEARS’

JOANA RAFAEL,
COO, SENSEI

09-19-SUstartup02.indd 100 11/07/2019 11:46

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