CREATING WIRED 010PHOTOGRAPHY:^ JASONMADARA;^ JOE^ MCGORTY;^ SAM^ CHICK.ILLUSTRATION:^ MATTHEW^ GREENINTELLIGENT SPACEJason Madara donned a hard-hat, safety boots and hi-viz to get this shot of DeepMind staffers
Praveen Srinivasan, Drew Purves and Raia Hadsell standing in what will, eventually, be the AI firm’s
new King’s Cross HQ: “ I love the ‘organised chaos’ of construction sites, so I wanted to make the
photography dramatic and graphic, but also super simple, with a focus on the subjects. I used
Helmut Newton as my muse – create drama with a single, hard key-light and no ambient lighting,”
says Madara, who also shot the cover image of DeepMind co-founder, Demis Hassabis. “I had seen
a lot of portraits of Demis, but nothing that felt iconic. I wanted him to look like a giant in his field.”BALANCING ACTPhotographer Joe McGorty showed
off some serious Jenga skills on our
Gear shoot – here, an electric ATV
perches on 2.5 wheels in a Surrey
woodland. Just don’t tell the insurer...GET A WRIGGLE ONSam Chick got a close-up too far with the future of food
while photographing these protein-rich larvae: “They
were camera-shy and kept trying to bury themselves,
so we’d have to ‘stir’ them back to the surface – which
made their smell worse. Larvae do not smell delicious.”Carl Miller
The Demos researcher
writes that we need to
stop imposing moral
standards on the Big
Tech giants, and get
on with legislating
their behaviour: “It’s
been ten years of
reform through public
exposé,” he says.
“Media coverage has
forced tech giants
to confront their
problems, but we can’t
spend another ten
years doing the same.”Sanjana Varghese
Varghese meets
with the Clooney
Foundation for Justice,
which has launched
TrialWatch, an app for
activists to monitor
legal abuses. “The
cases are selected by
a team of experts –
the people using the
app become the eyes
and ears of the larger
system of lawyers and
monitors,” she says.
“Having a celebrity
name – Clooney in this
instance – definitely
has its uses in bringing
attention to injustices.”Sami Emory
Emory reports on
the future of food –
which, surprisingly,
is being forged in the
Netherlands. “Many of
us don’t know about
the work Food Valley
is doing, or that the
town of Wageningen is
now a global capital for
nutritional research,”
she says. “The word
that sums it up best
is ‘optimisation’ – of
production, and of our
relationship to food.”09-19-FRCreatingWIRED.indd 10 22/07/2019 10: