Wired UK – September 2019

(Marcin) #1
Donald Trump, Emmanuel Macron,
Boris Johnson and Stephen Yaxley-
Lennon (aka Tommy Robinson) all
have something in common – they have
used the online campaigning platform
NationBuilder to run for office. The Los
Angeles-based company’s technology
has become the go-to for politicians
hoping to start a grassroots movement.
Launched in 2009 by developer Jim
Gilliam, NationBuilder offers a simple
proposition. Starting at $29 (£23) a
month, it enables anyone to start a

START

From Donald Trump to Tommy Robinson, campaign
platform NationBuilder is taking politics by storm

Right: Lea Endres,
CEO of NationBuilder,
photographed in
its downtown LA HQ

The insurgent

tech built to

win elections

09-19-STNationbuilderWhatsapp.indd 40 23/07/2019 17:10

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