Wired UK – September 2019

081

HELSINKI

Swappie

Sami Marttinen co-

founded Swappie in 2016

with Jiri Heinonen after

noticing people getting

defrauded on Finland’s

equivalent of Craigslist

when buying second-

hand smartphones.

Swappie refurbishes

iPhones to sell in

physical stores and an

online shop. Operating

in Finland, Sweden and

Italy, the startup sold

50,000 phones last year,

attracting €4.6 million

of funding in January

2019 to help them

expand into Denmark.

swappie.com

Swappie founders Sami

Marttinen and Jiri Heinonen

Sulapac

Since launching in 2016,

eco-startup Sulapac

has branched out from

making environmentally

friendly plastic-

alternative packaging

(high-fashion house

Chanel is an investor) to

its latest, a compostable

straw that’s made from

Sulapac’s biocomposite

material, formed from

wood and natural

binders. sulapac.com

WHERE TO DRINK

Löyly, Hernesaarenranta 4, 00150 Helsingfors

Take in the amazing view over the Baltic as you relax on the outdoor wood terrace. There’s

also a cutting-edge restaurant and – yes – several saunas. loylyhelsinki.fi

09-19-SUstartup01.indd 59 09/07/2019 20:18