Wired UK – September 2019

(Marcin) #1
Daye

“I’m a farmer’s daughter,
and so have always hated
throwing away good
food,” says Tessa Clarke,
CEO of OLIO. “This is
because I know from
first-hand experience
just how much hard work
goes into producing it.”
In February 2015, with
co-founder Saasha
Celestial-One, she
launched OLIO, a free
app that connects users,
who have surplus food
they don’t want, with
their neighbours. Simply
snap a picture of your
items and add them to
OLIO. Your neighbours
then receive customised
alerts and can request
anything that takes their
fancy. A million people
have joined, sharing more
than 1.6 million portions
of food in 49 countries
around the world. OLIO
has raised £6.3 million
from Octopus Ventures
and Accel. olioex.com

WHERE TO WORK
King’s Cross, N1
Silicon Roundabout
has been dethroned.
From Google’s new HQ,
designed by the studios
of Bjarke Ingels and
Thomas Heatherwick, to
Facebook’s new offices,
King’s Cross is the new
tech hub in the capital.

WHERE TO EAT
Sunday, 169 Hemingford
Road, N1
This café located in trad
Barnsbury serves brunch
classics, from smashed
avocado to flat whites.
No reservations, but you
can look up their menu on
Instagram as you queue.
@sundaybarnsbury

‘WE BECAME CONVINCED WE HAD THE BEST
APPROACH TO AUTONOMOUS DRIVING.
THE INDUSTRY DISAGREED, SO WE SET OUT
TO PROVE THEM WRONG’

ALEX KENDALL,
C TO, WAY V E

<
OLIO co-founders
Saasha Celestial-One (left)
and Tessa Clarke

Wagestream Way ve

Peter Briffett, CEO
and co-founder of
Wagestream, was
inspired when he read
how Walmart in the US
was testing giving staff
access to a percentage
of their earned income
on demand. “We thought
it was a fantastic idea,
and we noticed nobody
was doing it here,” he
says. Wagestream’s
get-paid-as-you-earn
model launched in
November 2017. “More
than half of the staff
working at our partner
firms enrolled,” he says.
Wagestream clients,
which include restaurant
chain Carluccio’s and
David Lloyd Clubs, have
experienced a 22 per
cent rise in employee
shifts and a doubling
in job applications.
wagestream.co.uk

Rather than relying on
high-definition maps,
expensive sensors
and hand-coded rules,
Wayve teaches cars to
drive using data and
machine learning. “We
were working on deep-
learning approaches
to computer vision and
reinforcement learning,
and became convinced
this was the best
approach to autonomous
driving,” says CTO Alex
Kendall. “The industry
disagreed, so we set out
to prove them wrong.”
In March 2019, Wayve
demonstrated a car
driving on roads it hadn’t
seen during training,
and without a map of its
environment. The startup
is currently testing its
software on the Jaguar
I-PACE SUV. “We’ve had
breakthroughs that even
one year ago, experts
laughed at us for trying,”
he says. wayve.ai

OLIO

“I suppose the idea for
Daye started when I
had my first period at
age nine,” says founder
Valentina Milanova.
Daye’s first product is a
soothing tampon made of
industrial hemp – more
absorbent than petrol-
derived plastic – infused
with pharmaceutical
grade CBD (cannabidiol).
“The biggest challenge
was convincing
manufacturers to work
with us,” Milanova says.
“Tampon manufacturing
is an incredibly
conservative industry. I
sent my first prototypes,
alongside handwritten
letters, begging every
manufacturer I could find
to give me a chance. One
responded.” Daye has
raised $5.5m from Index,
Kindred and Khosla
Ventures. yourdaye.com

095

LONDON

09-19-SUstartup02.indd 97 11/07/2019 11:46

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