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Angels
PHOTOGRAPHED BY HUNTER AND GATTI WRITTEN BY ALASTAIR CAMPBELL
STYLED BY MICHAEL FISHER
Targeted by racist abuse from stands and social media, in the years leading up to last summer’s
World Cup, Raheem Sterling had been cast as football’s anti-role model, the profligate poster boy of
Premier League excess. Then, with a single incisive Instagram post, he flipped the narrative, becoming a
sought-after spokesperson for activists and causes overnight. At Liverpool, he won back-to-back
Young Player Of The Year Awards and now, with Manchester City, coming on the back of the astonishing
first-ever domestic treble, the pace of his ambition is only increasing. GQ spoke to the most influential star
in the English game about how leadership unlocked his potential, what it means to be young,
wealthy and black in Britain today and how he won the battle to define himself
O
n the train to Manchester I get a
message from a colleague: “You
should listen to this.” It is an hour-
long BBC football podcast debating
the question “Is Raheem Sterling
the most influential sportsperson in
Britain?” I click on the link. It is like
listening to a discussion about a statesman or cultural
icon, not the 24-year-old I see two hours later, walking
across a football field to meet me in shorts, white
T-shirt, Dele Alli baseball cap, ankle socks and trainers.
The bare legs show the gun tattoo that sparked one of
the many negative press orgies at Sterling’s expense in
the days before he morphed, in their eyes, from greedy,
cocky, flashy king of bling to, well, a cultural icon.
I had met him a few weeks earlier at the BT Sport
Industry Awards, where amid the great and the good
of the vast business of sport he picked up The Integrity
And Impact Award. PFA Young Player Of The Year
and FWA Footballer Of The Year followed. Trophies,
trophies, trophies. Medals, medals, medals. Influence,
influence, influence.
In the build-up to the FA Cup final, in which Sterling
scored twice in a six-goal victory against Watford that
secured Manchester City the first ever domestic treble
by an English men’s team (“The women did it first,” as
manager Pep Guardiola reminded us), Gary Lineker
argued that Sterling was, off-field, “perhaps the most
influential player in the game” and Ian Wright launched
into a paean of praise for the way Sterling had tackled
the issue of racism.
Influence. Integrity. Social impact. Not words
that get associated too often with the modern
multimillionaire Premier League footballer. As we
meet he has just been asked to go to New York to speak
at a Wall Street Journal conference. Charities and
anti-racism groups are begging for his attention and
support, and the benefit of association with a profile
any politician would die for – this just a couple of
years after a period when you couldn’t pick up a paper
without reading about something Sterling had done to
offend the tabloid morality of modern Britain. Eating a
Greggs pasty... in a Bentley. Shock. Flying on Easyjet.
Horror. The favourite thrown up in my research was
IN LEAGUE WITH THE