GQ India – August 2019

(Clockwise from top left)

Made-to-measure

jeans in every colour

possible; A full canvas

jacket; A bespoke

shoemaking service

with near-infinite

possibilities

82 — AUGUST 2019

WORDS: SHIVANGI LOLAYEKAR

the heel, is kept aside for a client to pick up.

Raymond is also working towards offering

a whole range of exotic leathers that

would look rich enveloping classic derby

shoes. Pair them with an airy West Indian

Sea Island Cotton shirt (one of the best

quality shirting fabrics in the world, out of

Barbados) for a boss look.

If you’re in the mood to indulge, a 24k

gold-thread pinstripe suit in the most

sumptuous Italian fabric or a 100 per cent

vicuna blazer are yours for the taking. All

of this, besides ceremonial wear that ranges

from understated to heavily embroidered.

“It’s without a doubt the largest offer of

custom-made products anywhere in the

world,” says Gaurav Mahajan, President –

Group Apparel at Raymond, and the brains

behind the Atelier. You’ll find some of the

finest menswear products here: vicuna,

cashmere, hand-painted patina shoes, 3-D

printed cufflinks. Plus, dynamic, hyper-

interactive user interfaces allow consumers

to customise their own products from

millions of possibilities.

Raymond’s undeniably bold ambitions

over the past few years have seen it

transition from being the country’s premier

suiting house to a holistic menswear hub

that stocks denim, chinos, polos, khadi and

ceremonial wear. But the Atelier is what

truly separates it from other players in the

game. Frankly, gentlemen’s stores like this

were supposed to be extinct, but Raymond

has resurrected the format and updated it

for the modern era. This is really what the

future of luxury retail looks like.

The best part of it all is that the pricing

remains accessible: a suit starts at `30,000,

shoes at `20,000. Not too bad for a top-class

retail experience that’s guaranteed to keep

you coming back for more.

STYLE