HWM Singapore – August 2019

Q&A

Howis Sennheiser’stake

on 3D audiodifferentfrom

everybodyelse?

Actually,ve,sixyearsagowesaw

a trendinthemarketforimmersive

audio.Andthat’swhywedecided,

let’sbringthisintoourcompany’s

strategyasonemainpillar;

Sennheiserinthefutureshould

alsostandfor3Daudio.Sothat’s

augmentedreality,virtualreality

sportspodcast,3Drecording,

andmusiclistening.

Ofcourse,wealsohadtodecide

whatwas“3Daudio”forus,

becausetherearemany

interpretationsof3Doutthere.

Forus,weneededtheheight

informationandwesaidok,if we

wantedtoreproducereality,thenwe

havetocomeveryclosetoreality.

Nothingis morerealthanreality.

Becauseyouhearmespeakinghere

(gesturesina sweeparoundus),

there’sleftandright,andthat’s

reality.SoforAmbeo,it mustbe

closetoreality.That’swhywehave

a 3Drecordingmicrophone,andthe

ByMarcusWong

SENNHEISER’S

TAKE ON

3D AUDIO

PICTURE

SENNHEISER

Uwe Cremering,

Director, Ambeo

Immersive Audio,

Sennheiser

32 HWM | AUGUST 2019