ambition is always to come as close
as possible to reality.
Ambeo is not a codec. It’s not like
Dolby Atmos, or the like. We analyze
the market and our understanding is
that the codecs are good enough for
what we want to do. Ambeo is a kind
of listening experience.
So then you needed a line of
products for this experience?
Well up to a point we decided we
needed a kind of listening device,
because our promise is that we cover
the entire chain. Thankfully, we’re
a family-owned company, and both
Daniel and Andreas (Sennheiser)
gave the ok to proceed.
But they said, “If we do a sound
bar, it has to be good enough to
become a kind of benchmark.
Take all the time you need, but
don’t come up with type of system
that costs €200 but sounds ugly
because we have a lot of high-end
headphones in our portfolio”.
Yes, you do have many high-end
headphones already. Why go
into a speaker?
Well actually, that idea came from
our experience with exhibitions. So
we did Pink Floyd, Bowie...
Nothing is
more real than
reality.
AUGUST 2019 | HWM 33