Y
oumighthavea finelytuned
skincareroutineforyourface
butareyou– likemanyofus–
neglectingyourneck?
AccordingtoElizabeth
Arden,onlya thirdofwomen
between the ages of 30 and 59 usea neckorchest
treatment, yet the skininthisareais thinnerthan
the skin on your faceandlosesfirmnesswithage.
A recent survey by Mintelfoundthat32%ofUK
women are concernedaboutthelookoftheir
neck, rising to 44%ofwomenaged 55 andover.
According to NathalieBroussard,Shiseido’s
scientific communicationdirector:“Theneck
doesn’t produce as muchsebumastheface,
making the skin pronetodryness.It’salso
exposed to constantmovementand,unlikefacial
skin, the neck doesnotadheredirectlyto
subcutaneous tissueormuscles.Therefore,asit
loosens, lines increaseinnumberandbecome
deeper and broader.”
Dermatologists pointoutthat,inaddition,we
often forget to applySPFbelowthechin.“The
precautions we taketoprotectandcorrectonthe
face aren’t necessarilyashabitualontheneckand
chest,” explains Dr HowardMurad,dermatologist
and founder of Muradskincare.“Andtheseareas
are actually more exposedtoenvironmental
factors than other areasofthebody.Thisleadsto
visible signs of ageing.”
Brits, on average,alsolookdowntocheck
their phones every 12minutes,leadingtoa rise
in so-called “tech neck”– increasedhorizontal
lines and sagging.
With this in mind,theriseinproducts
formulated for the neckis nosurprise.Butwhydo
we need a targeted treatmentforthisarea?
“While there is crossoverwithfaceandbody
treatments,” says DrMurad,“formulationsthat
focus on retexturisingthesurface,replumping
the skin barrier andfirmingcanspecifically
address the needs oftheneckandchestareas.”
This autumn, TheLightSalon,knownforits
express LED skin treatmentsinLondon,is
launching an innovativeat-homeLED“bib”;it
will emit deep, penetratingwavelengthsdesigned
to renew tissue andstimulatecollagenaroundthe
neck and chest.
In the meantime,here’sourpickofthelatest
results-driven topicaltreatments...REPORT: ALEX LIGHT & CHARLOTTE JOLLY. PHOTOS: PIXELEYES. TRUNK ARCHIVE. MINTEL WOMEN’S FACIAL SKINCARE REPORT 2019. OFCOM DECADE OF THE SMARTPHONE 2018
BEAUTY
- Shiseido Benefiance Concentrated Neck
Contour Treatment, £80, from johnlewis.com
This formula forms a flexible film over the skin
to reduce the appearance of creases. - Elemis Pro-Collagen Definition Face & Neck
Serum, £92; visit elemis.com
A blend of plant stem cells targets loss of
density to nurture more supple skin. - Skyn Iceland Hydro Cool Firming Neck Gel,
£35 for 4, from cultbeauty.co.uk
Apply for ten minutes weekly to brighten skin
and blur the appearance of horizontal lines. - No 7 Laboratories Firming Booster Serum,
£38; visit boots.com
Target a slack jawline and the contours of
your neck by massaging in with the applicator. - Elizabeth Arden Prevage Anti-Aging Neck
and Décolleté Firm and Repair Cream, £85;
visit elizabetharden.co.uk
An antioxidant blend fends off free radicals
to protect against future skin damage. - Vichy Neovadiol Phytosculpt Neck & Face
Contours, £30; visit vichy.co.uk
This balm works to instantly tighten and then
strengthen the skin barrier long-term. - It Cosmetics Confidence in a Neck Cream, £42;
visit itcosmetics.co.uk
A nourishing, smoothing cream packed with
elastin, collagen and hyaluronic acid. - L’Oréal Paris Age Perfect Face, Neck &
Décolleté SPF15, £12.99, from superdrug.com
A lightweight cream – containing UV filters – to
hydrate and even skin tone. - Murad Rejuvenating Lift for Neck and Décolleté,
£68; visit murad.co.uk
This treatment aims to smoothe and refine texture
and tackle age spots and discolouration.
‘Formulations
that focus on
retexturising the
surface, replumping
the skin barrier and
firming can specifically
address the needs
of the neck’
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