,
HUSTLED,
THE INC. INTERVIEW Richelieu Dennis
In 1987, when civil unrest in Liberia brought him to
America, Rich Dennis also became an entrepreneur.
He sold shea butter out of his Babson College dorm
to make ends meet. Necessity would evolve into
Sundial Brands, which became a leading maker of
skin care products for black consumers. In 2017,
Dennis sold Sundial to Unilever, to help spread
the supply-chain wealth to West Africa and other
underprivileged areas. He remains CEO and
executive chairman. He discussed his amazing
journey with Inc. editor in chief James Ledbetter.
PHOTOGRAPHS BY WAYNE LAWRENCE ● ● ● SEPTEMBER 2019 ● INC. ● 41