Inc. Magazine – September 2019

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73 ● INC. ● SEPTEMBER 2019 ● ● ● PHOTOGRAPH BY HEAMI LEE

Bob Parsons

PARSONS XTREME GOLF

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Hot Rod

Bob Parsons tasked

designers with

creating clubs that

married performance-

enhancing features with

a Ferrari-like aesthetic.

Hole in One

The first thing GoDaddy founder and self-made billionaire Bob Parsons wants you to know is: “I’m an avid

golfer, and I tend to center my business around things I enjoy doing.” One night in 2013, when sharing ideas

about what might make golf equipment better with an executive friend who worked at a leading manufacturer,

Parsons realized the conversation kept stalling out around profit margins and price-point limitations.

“I wondered, what if I started a company and we never had any constraints?” Two years later, PXG debuted

its first generation of clubs, built by hand, and customized to individual golfers. For Parsons, this is just the

beginning. “How many people have a baby and think it’s the most beautiful thing in the world?” he asks. “Our

job is to get away from the new-baby thinking and look honestly at what can be improved.” —KATE ROCKWOOD

Three-year growth 2,805% | 2018 revenue $79M

Scottsdale, Arizona | Founded in 2014