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HOME TO LUXURY WATCH AND
JEWELLERY PLAYERS
Ion Orchard is the only shopping mall along
the Orchard Road shopping belt to house
20 premium watch and jewellery brands.
Its tenant mix include A Lange & Söhne,
Breitling, Buben & Zorweg, Bvlgari, Cartier,
Chaumet, Graff, Harry Winston, IWC
Schaffhausen, Jaeger-LeCoultre,
L’Atelier by The Hour
Glass, Larry Jewelry,
Offi cine Panerai, Omega,
Patek Philippe, Rolex,
TAG Heuer, Tiffany & Co,
Vacheron Constantin, and
Van Cleef & Arpels.

ION ORCHARD-
EXCLUSIVE BRANDS
Many watch and jewellery
marques have multiple
branches in Singapore.
But the A Lange &
Söhne, Buben & Zorweg,
Graff, Harry Winston and
Offi cine Panerai stores at
Ion Orchard are the only one
of their kind on the island.

THE GAME-CHANGER

When Ion Orchard fi rst opened in 2009, it

disrupted the way conventional shopping

malls were run and introduced new-to-

market brands to the tenant mix. Another

novel concept it unveiled then was façade-

facing duplex stores with Cartier being one

of the few big-name marques that fronted

the mall then. Today, it still occupies the

same unit but it has grown into a three-

storey boutique, with an exclusive VIP area,

modelled like a designer apartment, which

sits above two storeys of shopping luxury.

GROUND-BREAKING CONCEPTS

In the past, malls baulked at the thought

of having pop-up stores in the mall. But

over the years, Ion Orchard has successfully

turned that on its head, co-organising

exhibitions and concept stores with brands

such as Omega, TAG Heuer and Van Cleef

& Arpels. Also, it is open to novel ideas.

Take the current Breitling store—designed

to look like a bachelor’s pad, it eschews the

typical aesthetics and elements of a watch

store and allows customers to appreciate

watches in a more relaxed environment.

CHALLENGE THE NORM
On why Ion Orchard is constantly pushing the
envelope to upgrade the shopping experience,
Yeo Mui Hong, CEO of Orchard Turn
Developments, parent company of
Ion Orchard, once said in an interview:
“Shopping is no longer a passive pastime—we
believe that the future of retail is in seeking to
entertain shoppers. Today’s retailers have to
think beyond offering products and services,
and provide a differentiated experience.”

DEDICATED TO TIME AND

CRAFTSMANSHIP

Ion Orchard also dedicates the month

of August to the world of watches and

jewellery, organising events with various

brands. Last year, the mall partnered

Singapore Tatler to produce exclusive watch-

and jewellery-related content and events.

The collaborative campaign met with such

overwhelming success that the partnership

will be reprised once again this year with

a slew of events lined up, culminating in a

cocktail party held at Ion Sky on August 29.

COMMEMORATIVE

WATCHES

To celebrate its 10th

anniversary, Ion Orchard

has collaborated with

several key watch tenant

brands to produce

limited-edition creations

as well as Ion-exclusive

timepieces. For instance,

TAG Heuer has created 10

pieces of a special-edition

Carrera Heuer-02T to

mark the milestone.

C

W

2019/20 JEWELS & TIME 13