SWEET LIKE CANDY
At Salon International de la Haute Horlogerie, the
Richard Mille booth was covered in millennial pink—an
anomaly, given during the last few editions of the fair,
macho elements such as Formula 1 cars and Boeing planes
took centre stage at the brand. Anyone who thinks that
the watchmaker has gone soft or is pandering to the
millennial crowd is wrong. The brand is merely following a
new strategy under a new leadership—Cécile Guenat, the
daughter of Richard Mille’s founding partner Dominique
Guenat, is the director of the women’s collections and has
spearheaded the creation of the 2019 collection, aptly named
Bonbon. She has given iconic models such as the RM 07-03,
the RM 16-01 and the RM 37-01 a complete transformation
by incorporating pastel shades and using various artistic and
enamel techniques to decorate the watches. The result is a
collection of 10 releases, which are inspired by fruits, pastries
and sweets and boast tiny decorative elements such as mini
candies and other sweet confections.From top:
RM 07-03
Automatic
Myrtle, and RM
16-01 Automatic
Réglisse, both by
Richard Mille