Drum – 15 August 2019

(Barré) #1

70 | 15 AUGUST 2019 http://www.drum.co.za


though many
em, there’s a lot
ofgoodtoo.
Therearenearly3 000emojis zinging
theirwaythrough millions of messages
every day – and the number will swell
soon with the addition of more than 200
icons to Android and Apple devices.
Around a quarter of these are brand-
new, while the rest are variations on
existing emojis with new skin tone and
gender variations.
Inclusivity is the theme of the new
icons, with symbols representing
hearing- impaired people, those with
guide dogs, people in wheelchairs and
those with prosthetic limbs. 
The updates will also allow users to
choose the race and gender of both
people when choosing an emoji of a
couple. 
Some of the other emojis in the up-
coming launch include a sari, a falafel,
a flamingo and the highly anticipated
waffle.

A


PICTURE
thousand
sometimesall you
need isonepictureto
say exactlywhatyou
mean, how you’re feel-
ing or what you’re do-
ing.
Andwehavethefastest-growing
“language”intheworldtothankfor
this.So anda big totheinventors
ofemoji– we youand forwardto
manymoreyearsof timesonour
s and s.
Emojis are so much a part of life
now they even have their very own day,
which was recently celebrated the
worldoverbydevoteesofthedescrip-
tivepicturelingo.
Incaseyou’re , World Emoji Day is
celebrated on 17 July – and that’s no
random date: it’s the one chosen be-
cause it’s the date featured onthecalen-
dar emoji on the Apple keyboard.
Emojis are taking over the , people.

AKES YOU
avebecome “the body language
gitalage,” says linguistics expert
yanEvans, author of the book The
de.He believes emojis supplement
edconversation in the same way
language adds to person-to-
sonverbal conversation.
Emojis are important, he adds, as
eyoffer a richer, more emotion ally
enway of communicating.
“Text alone is impoverished. This
where emoji has come into its own.
s begun to allow digital communi-
toreplicate some of the non-
mmunicative cues available in
face-to-faceinteraction. Without emoji,
partofwhatprovides a well-rounded,
communicative message is missing.”
People who use emojis “are friendlier
and more approachable,” according to
the recently released Adobe Emoji Trend
Report, which found that 93% of emoji
users use them to “lighten the mood of
conversations”.
A total of 61% of people surveyed said
they used emojis at work. “Sharing hearts
and smiley faces may not feel as profes-
sional as traditional text,” technology news
website Digital Trends points out. “But the
study found using emojis at work increased
likeability and has a positive impact on your
credibility at work.”
As many as 65% of respondents said
they preferred using emojis to express
emotions instead of making a phone call.

3 019
The number of emojis currently
in use in Unicode Standard.

5 BILLION
The number of emojis sent on
Facebook Messenger in 2017.

1 BILLION
Facebook messages consisting
only of emoji sent last year.

R3,2 BILLION
The amount The Emoji Movie
grossed worldwide.

BY THE NUMBERS

SOURCES: BOXOFFICEMOJO.COM, BUSINESSINSIDER.CO.ZA, BUSTLE.COM, BRANDWATCH.COM, CNN.COM, EMOJIPEDIA.ORG, NEWYORKER.COM,
PCMAG.COM, TELEGRAPH.CO.UK, THEBLOG.ADOBE.COM, THEVERGE.COM, TIME.COM, WASHINGTONPOST.COM

AAndd even
people hate th
f dt

EEcansaya
words –but
ll

DEEP


IMPACT


Emojis have been


helping us to express


ourselves for 20 years



  • and we’ll soon


have 200 new


ones
BY DENNIS CAVERNELIS

MOJIM
Emojisha
forthedig
ProfVyvy
EmojiCod
text-bas
body
pers
E
the
op

isw
It has
cation
verbalcom
Free download pdf