Town & Country USA – September 2019

96 SEPTEMBER 2019 | TOWNANDCOUNTRYMAG.COM

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LOOKING GLASS

The

PIONEER

First, Carmen Tal

transformed women’s hair.

Now she’s focusing

on changing their lives.

W

hen Carmen Tal launched Moroc-

canoil in 2008, she created an

entirely new beauty category: hair

oil. The forward-thinking entrepreneur—and

former salon owner—continues to drive inno-

vation at the brand, while also emphasizing

the importance of giving back.

What is the secret of your success?

CT: We like to believe that our success is due

to a combination of having the right prod-

ucts at the right time, capturing the heart of

stylists and consumers, and having the per-

fect team in place to help us grow—but I also

like to believe in good luck.

What’s your favorite place to travel?

CT: Marrakech is one of my favorite cities to

visit—it’s beyond amazing. Wherever you

go in Morocco, the colors, the sky, the

intoxicating scents, the people—there’s

just something in the air that inspires

you. We’ve tried to capture that feeling

in every Moroccanoil product.

As part of its Inspired by Women campaign,

Moroccanoil has recently partnered with the

Women’s Tennis Association. What are your

goals for the collaboration?

CT: I hope to continue giving WTA

athletes a platform to spotlight the

philanthropic initiatives, causes, and com-

munities they care about. It’s inspiring

to work with these extraordinary women

and the amazing foundations and groups

they support. Our Inspired by Women plat-

form is so much more than a campaign for

us—it’s a lifelong project to celebrate, inspire,

and empower women around the world.

What are your personal favorite Moroccanoil

products?

CT: I am so proud of our new Color Depos-

iting Mask Collection! It features seven deep

conditioning masks with temporary color that

leave your hair looking and feeling healthy.

I also cannot live without our Night Body

Serum and Protect & Prevent Spray.

What are your goals for the future of the company?

CT: When we started, we didn’t think of how

big the company would be, we just knew our

original Moroccanoil Treatment was an incred-

ible product and wanted to share it with the

world. A decade later Moroccanoil has grown

into a complete lifestyle beauty brand, and my

goal is to expand into many more categories

in the beauty industry. I’m also excited about

our sustainability initiatives: We’re rolling out

more environmentally friendly packaging by

2021, and our production takes place in a fac-

tory that is mostly powered by solar energy.

MOROCCANOIL

TREATMENT LIGHT ($44)

AND COLOR DEPOSITING

MASK ROSE GOLD ($28),

SEPHORA.COM

IN PARTNERSHIP WITH MOROCCANOIL