Town & Country USA – September 2019

BREATHWORK

Also called holotropic

breathwork, or its ancient

moniker, pranayama. Classes are

popping up faster than you can

exhale. It’s poised to become the

sound bath of 2019.

PRIMORDIAL

SOUND

MEDITATION

Like Transcendental Meditation but

more bespoke: A personal mantra

with a specific sound or vibration is

repeated silently to help practitioners

enter deeper levels of awareness.

Deepak Chopra offers a course.

IBOGAINE THERAPY

Ayahuasca? So 2018.

This psychoactive

drug, found in the West African

shrub iboga, is the next hot thing

to vomit into a Ginori bucket for

hallucinogenic purposes, according

to Our Lady of Trendy Remedies,

Gwyneth Paltrow.

ORTHO-BIONOMY

Try it if you don’t like

acupuncture. Homeopathy

for the body, it is a practice that

uses natural postures to restore

balance and relieve pain. Think of it

as self-care without the rosé.

THE NON-TREND

Prepare to hear about

“Skipcare,” JOMO (Joy of

Missing Out), and a return to simple

things like the treadmill, bar soap,

and tap water.

ourselves, ‘Am I doing this to feel better or

to share that I am feeling better?’” (On Well+

Good’s trend list for 2019 is “performative

wellness”—the act of looking as though you

are centered.)

“SPIRITUAL BUT NOT RELIGIOUS”

With the self-improvement market pegged

at $10 billion annually in the U.S. alone, and

social media in hyperdrive, the divine hasn’t

just become digital but lucrative, too. “These

movements have been going on forever,” says

the writer Amy Larocca, who is at work on

a book, due next year, on the mindfulness

goddesses of the self-care elite.

boom. “There have always been seekers.

What’s different this time is extreme capital-

ism. Seekers of spiritual health have never

had quite so many opportunities.”

Every century gets the messiah it deserves.

T.C. Boyle’s 1993 classic The Road to Wellville,

about the health crazes of the 1800s (the char-

acters explore laugh therapy, erotic massage,

and sinusoidal baths), reads as though it hap-

pened yesterday. In Chaucer’s Canterbury Tales,

the Pardoner brags about obtaining his false

credentials from high-ranking church offi-

cials and brandishes dubious relics includ-

ing a sheep bone that, when dipped in

THE NEXT

OBSESSIONS

New hacks and fads for

advanced chakras.

TOWNANDCOUNTRYMAG.COM | SEPTEMBER 2019 147

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OF DISCIPLINE

THE PONTIFF OF POP

Kanye West

The self-proclaimed

Yeezus has the bottom-

less ego, delusional drive,

and addiction to specta-

cle that may be necessary

to start a religion.

THE EMPRESS

OF ELIXIRS

Amanda Chantal Bacon

With her juices and mag-

ical dusts, this alchemist

combats inflammation

and stress—while looking

beautiful in tunics.

THE BRO

WHISPERER

Tim Ferriss

A media genius who

helps guys go deep while

addressing dude hang-

ups like the love handles

above their Billabongs.

THE SUPREME

MOTHER

Oprah Winfrey

Like no one else, this

SuperSoul has inspired

millions of us to tap into

our trauma and awaken

our deeper selves.