Billboard – August 10, 2019

(C. Jardin) #1

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OUSE MUSIC IS MIDWESTERN


at its core: Forged in defiance


of New York’s disco and punk


waves, the underground


electronic genre first circulated within


Chicago’s hip late-1970s DIY circuit.


At local dance clubs The Warehouse


and The Music Box, early pioneers like


producer-DJs Frankie Knuckles, Ron


Hardy and Larry Heard (aka Mr. Fingers)


spread a gospel of inclusivity and four-


on-the-floor beats. The house movement


has endured to this day, inspiring a new


generation of electronic acts including


Daft Punk, Kaskade, Calvin Harris, David


Guetta and Kygo. “In my head, I still live


in Northbrook and I’m taking the train


into the city to hear some proper house


music,” Chicago-bred, Bay Area-based DJ


Kaskade has written on Twitter.


Established in 1984, Windy City


imprint Trax Records was an early force


in the business. Its discography includes


records from genre mainstays Knuckles,


Jesse Saunders and Marshall Jefferson.


“House is the mother of all electronic


music as we know it today,” says Rachael


Cain, the label’s owner/president and


one of the first acts signed to the imprint


under her artist moniker, Screamin


Rachael. She has since collaborated


with Heard, Jefferson, Phuture, Afrika


Bambaataa and others. “A superstar DJ


like Kaskade is wearing a Trax T-shirt.


The Matriarch Of House Music


Trax Records owner/president Rachael Cain talks leading the genre’s revolution


on the 35th anniversary of the legendary Chicago label


David Guetta and Daft Punk have named


Trax as influences,” she says. “Young


people who have never heard acid house


think it’s brand new, but it’s timeless.”


Since she acquired the label in 2006,


protecting the Trax legacy has been


Cain’s chief concern: She shepherded


a partnership with New York publisher


Raleigh Music Group, which administers


catalogs for Janis Joplin, Elvis Presley and


others, and is in talks with the Chicago


History Museum to celebrate the label’s


history with an exhibit. The outfit also


will introduce new signings like queer


artist Mikey Everything and Grace Jones’


brother Chris Jones.


Trax has leveraged the global reach of its


records to widen its pop culture footprint,


earning synchs from fashion houses Gucci,


Louis Vuitton and Maison Kitsuné, as


well as placements in FX’s Pose, Rockstar


video-game titles and Kanye West’s Life of


Pablo track “Fade” and 2018 single “Lift


Yourself.” “While some people thought


Kanye had lost his mind and some people


thought it was genius, everyone said that


the beat is fire — and the beat was Trax,”


says Cain, who discusses her history in


house music, its pop culture reach and what


35 years of Trax means for Chicago.


What makes a track “house”?


House songs weren’t songs in a


conventional sense. They weren’t verse,


chorus, verse, chorus, bridge. There were


no superstar DJs. Trax was the first label to


actually put the DJ’s name on the record


instead of the artist’s — it was all about the


producers and DJs. And there were two


in Chicago who really made a difference:


Ron Hardy and Frankie Knuckles. Because


we were young and involved in the house


scene, we weren’t going to nightclubs.


When house exploded in Chicago, it was


a youth movement. Frankie was doing his


all-ages parties at The Warehouse, and Ron


Hardy was doing The Music Box. Later, the


Hot Mix 5 jumped onboard.


Why was the city ready for such a


movement?


Chicago wasn’t an industry city at the


time. The working-class environment was


similar to that of the U.K. We had that


same kind of ethic: more blue collar, less


trendy. And because it was such a DIY


city, with the industrial and punk scenes


and all-ages shows, it became a hotbed for


something like house to happen.


You’ve been involved with Trax since the


beginning. How did you first connect?


I was very much into punk at the time.


Rock’n’roll had kind of reached a point


of homogenized overproduction in the


mid-’80s. Punk and house both had that


same sort of stripped-down sound. They


were bare bones. I met DJ-producers


B A C K S T A G E P A S S
Cain (second from right)

with (from left) Reggie


“Mars” McFadden,


Richard Fairbanks and


Saunders at Chicago’s


Universal Studio in 1984.


BY KEVIN WARWICK


AUGUST 10 , 2 019 | WWW.BILLBOARD.COM 69

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