What to Write in Your Emails
CHAPTER 5
Quality relationships between brands and subscribers via email are essential,
especially if you primarily manage your business and interactions online.
But when you have an opportunity to interact with them outside of the inbox,
whether in a conference room or webinar room, the relationship can only get
stronger from there.
When inviting subscribers to meet up with you in person at a conference or attend
a webinar, there are certain messages you’ll want to convey within your emails.
The same can also be said for any follow up emails that happen afterwards.
For any time-sensitive events, we recommend using a broadcast email and
sending it to relevant subscribers on your list.
If you plan on hosting a recurring recorded webinar, however, that can be set up
as an automated email or campaign. For example, if you set up an automated
welcome campaign for your business newsletter, you might want to include
an invite to attend a recurring webinar that goes into greater detail about your
business and products.
Check out the templates:
The ‘Event RSVP’
The ‘Event Follow Up’
The ‘Webinar Invitation’
The ‘Webinar Recording’33
Event Invitations