What to Write in Your Emails
CHAPTER 3
A nurture campaign is a type of automated email campaign thats main goal is to
move prospective buyers closer towards making a purchasing decision.These are commonly used among B2B inbound marketers, but can be applied to
businesses in B2C as well.At its core, a nurture campaign should highlight a problem subscribers have,
introduce a solution, position your product/service as a way to attain the proposed
solution and include supporting content to validate the decision to make a
purchase. This campaign can be set up at the cadence of your choosing, but we
recommend adding at least one to two days between each email in your sequence.The main components of a nurture campaign should include the following:^
EMAIL 1
EMAIL 2
EMAIL 3
EMAIL 4
EMAIL 5
EMAIL 6
Inform subscribers of a problem they have
Delay 2 days
Introduce the solution
Delay 2 days
Introduce your brand as being a unique and valuable way to attaining the solution
Delay 2 days
Focus on providing supporting content that will confirm the decision to purchase
Delay 2 days
Include customer case studies or testimonials for social proof
Delay 2 days
Include an exclusive offer to encourage a purchase(^)
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Nurture Campaigns