What to Write in Your Emails
CHAPTER 2
Selling a service is similar to selling a product, but there are different nuances to
consider when promoting it.
As a result, you’ll want to take a different approach when crafting these emails.
Most services are only valid for certain periods of time, and you’ll need to
communicate this in all of your messaging. This will also impact the kinds of
promotions you create, and whether or not you need to remind customers to re-
subscribe to your service or sign up for another one.
Whether your business is B2C or B2B, each of these templates can be applied to
different audiences.
The types of promotional emails you can send to sell a service are similar to
those that sell a product. Explore the options below for quick access.
Check out the templates:
The ‘Promotion’
The ‘Sale’
The ‘Product Flash Sale’
The ‘Last-Chance’
The ‘Seasonal Sale’
The ‘User-Generated Content’
The ‘Affiliate Product Promotion’62
Selling a Service