What to Write in Your Emails
Repurpose content you already wrote.
It’s inevitable that writer’s block will strike at some point. But if you’re
light on content topics or can’t find the right words to express your
thoughts, chances are you already wrote similar content somewhere else.Many business owners already have the content they need – it just might
be in a social post, blog article or a 1:1 email you sent to a customer. Look
back at previous things you’ve written to see if you can extract anything
and re-write it for your email. As long as it’s relevant to your subscribers
and what they expect to receive from you, you can reuse it to create your
next email.Write to one person instead of one thousand.
Whether you have a few hundred subscribers or a few thousand, the key
to writing great emails is to imagine you’re only writing to one. This will
ensure your emails feel more like a personal message from a helpful friend
instead of a mass email sent from a distant business.To help you understand the specific needs of your target audience,
consider creating a customer/client persona. Going through this valuable
exercise can help you get a better sense of the individuals to whom you’re
sending emails, as well as how you can create a product/service that’s
truly aligned with their interests.Get feedback from subscribers.
Writing well and using proper grammar are important for establishing
credibility with your audience, but at the end of the day, subscribers care
most about the content you’re sending them.8
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