Old Cars Weekly – 29 August 2019

S

izedoesn’talwayscount.Youdon’tneedtobethe

taller brute to win a boxing match, and a young

David slayed Goliath. Truly, the quality and virtue

of a magazine is the sumofitspartsandtheitems

therein nicely presented to an audience

Salle Speaks is an example. Facts

surfaced on the club in its July 2019

edition (edited by John Bryden; club

director is Jack Hotz; offered byThe

LaSalle Appreciation Society).

The 28-pager carried only black-

and-white pictures, reminding this

reader of the days of yore when that

was about all a person could hopeto

see in published form in the era of

the Cadillac companion car, LaSalle.

Standing at the formative time of

the publication and society were 20

individuals who gave hours of dedicated

service to making their idea stick,whic

it has.

The issue under the microscope

refl ects the international nature of thee isti g orga i atio.

There is a feature on an Australian 1939LaSalleconvertible,

articles on other Australian connections,therecentaddition

of a New Zealander, a rare domestic and custom-made 1929

woodie constructed through a New Jersey dealership, and a

variety of interesting tidbits. It was among that fi nal group-

ing that the strength of the society was reported.

Nancy Hotz, LAS membership coordinator and secretary,

presented a quick summary on the society. “We LAS mem-

bersarea patientcrew.Onehastobepatientwhendealing

with cars as old as our LaSalles,” realizing the brand was

offered from 1927to1940 before being retired in favor of

a low-end Cadillacmodel. She adds that to keep costs

i line,Salle Speaks is offered in mailed

tedform or electronically by email. In-

stingly, the division among recipients

early evenly divided: 66 are mailed,

aresent electronically. Membership

henational CLC Club is a necessity,

t the additional $18 for being among

aSalle owners is certainly a bargain

r the information gained quarterly.

Thisreviewer receives a printed copy,

erstandards for annual Golden Quill

Award consideration.)

At that price, the publication seems

a real bargain for LaSalle folks. FYI,

besides members in North America,

there are others in Australia, Belgium,

Czech Republic, Denmark, France,

Italy, Luxembourg, New Zealand,

Spain,SwedenandTheNetherlands — all bound by the

commonbondofcollectorfellowship. Magnifi cent!

The LaSalle Appreciation Society (LAS)

P.O. Box 263

Haddonfi eld, N.J. 08033

http://www.LaSalleAS.org

VINTAGE AD OF THE WEEK

BY M.J. FRUMKIN

Packard brass did a really good job showing off

what was new on the company’s new car menu with

this print ad for the 1951 lineup. With nice artwork,

a simple design and a minimum of words, the

ad showed off three new models for ‘51: The 400

Patrician, the 300 and the 200, with a couple of brief

highlights that applied to all the ‘51 offerings. The

ad boasted that Packard had “New load-to-the-road

styling,” “Stunning new, roomier Fashion Forum

interiors with ... New Perma-plait upholstery!” and

“New Packard Thunderbolt engines [that] combine

with exclusive Ultramatic Drive — now even fi ner for

‘51.”

We’re sold. Too bad the public wasn’t more recep-

tive. The 200 and 300 lines lasted only through the

1952 model year, while the Patrician name was used

through 1956.

Club Clips BY GERALD PERSCHBACHER

‘Sallee Speaks’ is a nice bargain for LaSalle owners

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14 ❘ August 29, 2019 http://www.oldcarsweekly.com